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UK television adverts 1955–1990

Newspapers, magazines, stationery

Cradock Cookery (a weekly magazine): c.1970

(with Fanny and Johnny Cradock)

Fanny: Are you nervous cooking for your husband’s boss?

Johnny: Does your mother-in-law outshine you?

Fanny: Would you like to impress that Mrs Jones next door?
You can do it with Craddock Cookery!

Johnny: Can you truss a chicken?

Fanny: Bone meat? Fillet fish? Bake your own crusty bread?
You can do all this and more with Craddock Cookery!
Do join us this week.

Daily Mirror (1): 1950s

Voiceover: The Daily Mirror calls on you!
(Hand shown rat-tatting on door-knocker)

Two teenagers are jiving to rock-and-roll music inside the house.

Teenagers: Who … us?!

Voiceover: Yes, and millions of other young people like you!

Elderly gentleman: Hey you two — cut it out! You’re the Daily Mirror aren’t you? Can’t you stop them?

Voiceover: Stop you, more like it — but why spoil their fun?

Elderly gentleman: I never carried on like that!

Voiceover: And look at the mess you made of things … oh don’t worry about him! The Daily Mirror believes in young people — and that means you.What’s your job?

Boy: I’m at Technical College — an engineering course.

Girl: I’m training to be a nurse.

Voiceover: They look fine to us these citizens of tomorrow!
Play hard and work hard is a darned good motto — go on have fun!
The Daily Mirror backs the young because the young are alive.
The Daily Mirror’s a lively paper for lively people.
So have the Daily Mirror call on you again tomorrow.
The biggest daily sale on earth!

Daily Mirror (2)

Be part of it!

Daily Mirror (3): 1970s

Look in the Mirror tomorrow-you’ll like what you see!

Daily Mirror (4): c.1983

Robert Maxwell: At the Mirror we receive many calls. One of them said:
“Someone has won the other Million Pound prize before we even had a chance to play!”
This won’t happen with our Million Pound prize!
It can be won this weekend and claimed after 6pm on September 3rd.
Play Win a Million in the Daily Mirror, Sunday Mirror or the Sunday People
because from now on, I guarantee you will all get a fair chance to play and win one of our millions!

Daily Mirror (5)

Biggest daily sale on Earth.

Daily Star: on its launch in 1978

Come on and reach for a Star!

Daily Telegraph

Read a best-seller every day!

Diana (magazine for girls): 1960s

Girls! It’s free!
The mermaid ring with the lovely pearly centre!
Free in Diana — the famous picture story paper for girls —
with exciting new ideas and stories —
fascinating features about wildlife, pony riding, swimming.
They’re all in Diana with the lovely free gift — the mermaid ring.
Diana — the big picture paper for girls!
Out tomorrow — sixpence!

Evening Standard (1): early 1970s, London region

It’s what living in London’s all about.

Evening Standard (2): mid-1970s into 1980s, London region

Everyone needs Standards.

Exchange and Mart: 1981

Two young men are looking for a second-hand car — No.1 searches the local newspaper and No.2 the Exchange and Mart.

No.1: Found it! 1975 Capri Ghia, immaculate, twelve hundred quid … better get on the blower!

No.2: Hang about!

No.1: But I’ll lose it!

No.2: There’s plenty of ’em ’ere! Ghia, Ghia … ’ere you are! 75 Capri Ghia — immaculate

No.1: With sunroof …?

No.2: £795!

Voiceover: Don’t limit yourself to your local paper — you could find a better bargain in Exchange and Mart. It’s packed with everything from Capris to canoes — more than any other magazine!

Get Exchange and Mart every Thursday and … get rid of those blinkers!

A similar advert ended:

No. 1: If you want a Sunbeam, Sunbeam

No. 2: I do, I do!

Financial Times: 1982

No FT, no comment.

The Guardian (1)

An event seen from one point of view gives one impression.
Seen from another point of view it gives a quite different impression.
But it’s only when you get the full picture you can fully understand what’s going on!

The Guardian — the whole picture!

The Guardian (2): 1973

With Spike Milligan

Read The Guardian, where there’s still some sanity left!

Hallmark greetings cards

When you care enough to send the very best!

The Independent: 1987

It is. Are you?

Look In magazine (junior TV Times) (1)

La la la la la, Look In.

Look In magazine (junior TV Times) (2): 1985

You’re lookin’ really good!
Good for a laugh.
Good for pop.
Good for sport and action.
Good for adventure.
Look in! You’re lookin’ really good!

The Mail On Sunday: 1988

A newspaper, not a snooze paper.

News Of The World: 1984

New shape,new look,new size, new News Of The World!

[on becoming a tabloid]

Parker Lady pens: 1976

(With Penelope Keith as Madame at a Swiss finishing school)

Madame: Well girls, your last day at the Zurmat School for Young Ladies … your final and most important lesson: how to spend Daddy’s lovely money. Cheque books open girls, pens at the ready! Oh no, no, Felicity, you couldn’t possibly go shopping in Knightsbridge with one of those! (She drops Felicity’s pen in the waste paper basket). A pen with style! A pen with à la! A Parker Lady in white rolled gold! Amounts just seem to roll from its tip, signatures flow with a flourish! Now all together girls … yes Celia?

Celia: Madame, does one spell pence with an S or a C?

Madame: I don’t think you need worry about that, dear.

Voiceover: The Parker Lady in white rolled gold — £9.95.

[Named one of the 100 Greatest Adverts: 2000]

The People

Forward with the People!

Radio Times (1): late 1970s

If it’s on, it’s in the Radio Times.

The Sun (1): 1964

On September 15th a brand new newspaper will be born.
The Sun!
Intelligent!
Bright and alive!
Born of the age we live in!
The Sun!

The Sun (2)

The Sun:
We love it!

The Sun (3): 1980

Are you getting it every day?

The Sun (4)

Inside your super soaraway Sun!

The Sunday Mirror: 1961

While man plans to reach the moon, have beings from Outer Space already landed on earth? The Sunday Mirror tomorrow prints the strange story of Betty and Barney Hill. Did they actually see a space-craft? Were they really taken aboard and examined by doctors from another world? The Hills’ story has baffled scientists and doctors! Judge the evidence for yourself — read about their fantastic experience in tomorrow’s Sunday Mirror!

Sunday Times

(1) Sunday isn’t Sunday without the Sunday Times

(2) The Sunday Times is the Sunday papers

The Times

The following may only have been on billboards:

(1) Top people take The Times

(2) Are you missing what’s important?

(3) When The Times speaks, the world listens.

TV Times (1): 1960s

Music!Don’t forget the TV Times,
Don’t forget the TV Times,
The only way to see
What’s coming on ITV
Is to go and get the TV Times.Music!

Get the TV Times every Friday — only fourpence!

TV Times (2): c.1970

(Family in car)

Wife: Faster, George, that programme starts in 15 minutes!

Grandma: Slow down, George, it doesn’t start till 7.30!

Children: Quick, Dad! It’s on now!

Music!Don’t forget the TV Times,
Go and get the TV Times,
Whenever you want to see,
What’s coming on ITV,
You can see it in the TV Times.Music!

TV Times (3)

Get the TV Times tingle,
The TV Times tingle.

TV Times (4): 1978

Put the sun into summer with ITV and this week’s TV Times.
There are details of the super summer programmes coming your way,
and features on the big stars and the new shows you’ll be seeing.
TV Times Family Scene is full of interest: cookery, fashion, competitions, Stewpot’s Treasure Trail, Katie’s Letter Page, Roger Elliott’s Star Forecast.

“I never knew there was so much in it!”

There’s plenty for everyone!
So put the sun into summer with this week’s TV Times!

TV Times (5): 1984

Music!There’s so much more than TV times
In this week’s TV Times!Music!

TV Times (6): 1984

There’s a time for everything on ITV and Channel 4:
A time for fun!
A time to get up!
A time for adventure!
A time for the news!
A time for thrills!
A time for chills!
A time to laugh!
And a time to cry!
All in TV Times … over 180 hours of television a week in advance!

Music!There’s so much more in TV Times — in TV Times magazine!Music!

Vogue magazine

If it wasn’t in Vogue, it isn’t in vogue.

Vogue — for the overwhelming minority.

Woman’s Mirror: Spring 1957

Woman’s Mirror brings you another fabulous fashion offer — the spring swing skirt — only ten shillings! Cut and ready to sew — you can make it in an evening! It’s colourful, colourfast cotton — gay and carefree for sunny days, pretty and practical for the office, and so glamorous for parties! Choose from four different colours in six different sizes … and spring into spring with this great fashion offer. Only in Woman’s Mirror!

Adverts wanted

Encyclopaedia Britannica

© Stephanie Jenkins & Joan Williams
2006–2016

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