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Cleaners & washing powders

1001 carpet cleaner (1)

Music! “It’s all dirt and dust,
But don't you get fussed,
The answer is easily found,
Remember:
One Thousand and One
Cleans a big, big carpet
For less than half a crown!Music!

1001 carpet cleaner (2)

Music!One thousand and one, One thousand and one
Gets rid of that workaday frown
One thousand and one cleans a big big carpet
For less than half a crown!Music!

Bright action foam (deep cleans!), brings up carpets like new!

Music!One thousand and one cleans a big big carpet
For less than half a crown!Music!

1001 Dry Foam

1001 Dry Foam — Does it right!
1001 Dry Foam — Cleans it bright!
A brighter carpet means a brighter home
1001 Dry Foam

Acdo Washing Powder: 1971

Guaranteed for your protection.

Airwick air freshener (1)

Fragrances that change your world.

Airwick air freshener (2): 1970s

(Scrooge sits by the fire; Father Christmas arrives and puts up Christmas decorations)

The Airwick Winter Collection
Two limited edition festive fragrances —
Snowy cedars and mulled wine —
Guaranteed to bring the spirit of Christmas to any home!

Ajax (1)

(Two cleaners and a lift operator walk on the wall)

Gets floors too clean to walk on!

Ajax (2)

Power to shift deep-down stains!

Ajax (3)

Cleans like a white tornado!

Ariel (1)

With enzymes to digests dirt and stains/tackles the really tough stains that other powders leave behind

Ariel (2)

The dirt says “hot” the label says “not “.

Ariel (3)

Do your whites pass the window test? Ariel.

Big S

Soaks out stubborn stains!

BioTex: 1970s

Soaks stubborn stains away naturally.

Bounty kitchen towels: 1971

The quicker picker upper!

Brillo pads (1): early 1960s

I'm Prudence Pot(t)s the pan inspector
Prudence Pot(t)s the spot detector
I detect each burnt-on speck (?).

Brillo keeps aluminum brilliant!

Brillo pads (2)

He said “You're mine for ever “,
but she got the dirty pans until Brillo freed her for love.
She thought marriage was a bed of roses ―
until she saw the mess in the kitchen.
There were pans ― dirty pans.
Yesterday she was a prisoner of dirty pans.
Brillo set her free.
He swept her into his arms, then dropped her into the sink.
It was a lifetime of dirty pans ― then Brillo arrived.
He promised her his worldly goods,
but all she got was pans ― dirty pans
Then one day Brillo broke into her prison.

Calgon

Music!Washing machines live longer with Calgon.Music!

Comfort

Softness is a thing called Comfort!

Daz (1)

Hotpoint recommend Daz.

Daz (2)

Daz washes whitest of all.

Daz: c.1983

Music!The very next time your whites look sad,
Don't settle for the whites you had.
Go for a better kind of clean —
The kind of white you've never see-een.Music!

Extra-power Daz gives you cleaning power for a whiteness you just can't miss!
A real razzle-dazzle white!

Music!Razzle-dazzle Daz means razzle-dazzle white —
Extra clean, extra white …
That’s razzle-dazzle Daz!Music!

Razzle-dazzle … that’s what Daz has!

Domestos (1): 1960s

Domestos kills all known germs dead!

Domestos (2): 1970s

Domestos kills 99% of household germs.

Dreft

Lamb bleats: Dre–e–eft!

Dual floor cleaner

Dual action for floors

Duraglit (silver/brass polish wadding): early 1960s

Music!Duraglit, Duraglit,
You should see the shine on it!
Buy Some, try some
Wonderful Duraglit!Music!

Fairy Liquid (1): 1961

Music!Now hands that do dishes can feel soft as your face
With mild green Fairy Liquid.Music!

Fairy Liquid (2): 1965

4-year-old girl using Fairy Liquid bottles to play skittles

Mother: Who’s got my Fairy Liquid?

Daughter: It’s for my skittles.

Mother: I couldn't wash up without my Fairy Liquid.

Daughter: Why not?

Mother: Because it keeps my hands nice and soft.

Daughter: You don't put it on your hands.

Mother: No, I put it in the water…

[goes on talking as she does the washing up]

Daughter: Here’s your bottle back.

Mother: Thank you. You can have it when it’s finished.

Daughter: Will you get another one then?

Mother: I expect so.

Music!Now hands that do dishes can feel soft as your face
With mild green Fairy Liquid.Music!

[With Nanette Newman as mother and Leslie Ash as daughter]

Fairy Liquid (3)

Mummy, why are your hands so soft?

Fairy Snow (1): 1957

Fairy Snow gives washday white without washday red!

Fairy Snow (2)

Forces grey out, forces white in!

Flash (1)

Music!All around the house, all around the house, all around the house
Springclean with Flash!Music!

Flash (2): 1960s

Voiceover: Here in his home, Woburn Abbey, is His Grace, the Duke of Bedford.

The Duke: Hello … we all enjoy having visitors and I have up to 40,000 a week! This, and being open every day of the year, gives me a big cleaning problem … so I'm very keen to see how Flash compares with washing powder in this floor-cleaning demonstration.

Voiceover: The Duke is watching two of the Abbey cleaners who have begun the test. One’s using Flash … the other an ordinary washing powder. On the washing powder side progress is slow … and all those suds will have to be rinsed off and wiped dry. But on the Flash side she just squeezes her mop very thoroughly and goes once over. Flash cleans fast with no rinsing, no wiping dry! Flash is well ahead now … and yes, the Flash side’s finished! Clean in half the time!

The Duke: Well that’s certainly showed how Flash saves work and time! After that impressive result I should say that it’s the best cleaner for any home!

Voiceover: For all those big cleaning jobs about the house … Flash cuts cleaning time in half!

Music!Flash cuts cleaning time in half.Music!

Flash (3)

No hard rubbing, or streaks … and finished in half the time!

[Molly Weir]

Flash (4): 1971

Music!A winter house gets under your skin,
So get out the Flash — bring the sunshine in!Music!

Voice-over: Fast action Flash has the power you need
To get your cleaning done with the greatest speed,
It’s easy with Flash to bring the sunshine in.

Music!Flash lifts dirt away soon, everything’s bright
You've got a sunshine house — what a lovely sight!Music!

Get out the Flash — it’s so fast with Flash
To bring the sunshine in!

Floret fly killer

The fragrant fly killer.

Gumption [1980]

Music!There’s a name you all remember but now it’s something new —
Use a little Gumption, use a little Gumption!Music!

New Gumption is better than ever! Now Gumption has an easy-flow cap— right down to the last drop. Gumption’s improved formula has extra cleaning power— more powerful, even on the toughest jobs — smoother for a perfect Gumption shine!

Music! Yes, now it’s something new —
Use a little Gumption!Music!

Handy Andy: c.1960

Handy Andy, strong little gentleman
Cleans the whole house faster than —
A whole lot of other cleaners can!

Harpic

Cleans right round the bend!

Jif (now Cif)

[Skater on ice: What were the words?]

Kiwi shoe polish

When your shoes shine, so do you!

Johnson’s polish

Music!Johnson’s are the polishes for furniture and floors,
They're so easy, they're so easy,
Johnson’s are the polishes for furniture and floors,
They're so easy to shine.Music!

Lenor (c.1970s)

There’s a softness and a freshness
You've never known before
That’s the loving touch of New Lenor!

Lifeguard pine disinfectant: 1970s

That fresh green smell means all is well.
Lifeguard’s on parade!

Lux flakes

Brightness, brightness, brightness,
Women want brightness!

Lux Flakes: 1950s

For washing dainty fabrics …
Dainty things never shrink from Lux!

Mr Muscle (1980s)

Mr Muscle loves the jobs you hate!

Mr Sheen

Mr Sheen cleans oodles of things

changed in the early 1980s to

Music!Mr Sheen cleans umpteen things clean!Music!

Omo (1)

Omo adds brightness to whiteness.

Omo (2)

Music! Omo washes not only clean,
Not only white, but bright,
Omo adds bright, bright brightness!Music!

Omo (3)

With bright new power for a bright new world!

Omo (4)

So bright, even a man notices!

Persil (1): 1958

Music!Someone’s mum got back to white
And someone’s mum got back to bright
And someone’s mum really knows what’s right,
New Persil washes even whiter,
Even whiter!Music!

It’s wonderful! A soap powder that leaves no scum —
even in our hard water — and it washes even whiter!

Music!New Persil washes even whiter!
(Even whiter)
New Persil washes even whiter!Music!

Persil (2): c.1960

Persil washes whiter — and it shows!

Persil (3)

Someone’s mum just doesn't know
What someone’s mum just ought to know
That Persil washes whiter.

Persil (4)

Persil, one of the signs of a mother’s care

Persil (5): 1983

It was a day like any other day at the Persil laboratory….
When suddenly!

“I've found it! A system! A complete new system!”

Music!I've found a system — complete new system!
New System Persil Automatic will wash your cares away!Music!

No other powder deals better with all kinds of stains at all temperatures!
No other powder’s as good on difficult stains like tea, coffee and fruit juice! Because no other powder can do so much at lower temperatures! And New System Persil Automatic is still as kind as ever!

Music!He’s found a system — complete new system
New System Persil Automatic will wash your cares away!
And so say all of us!
And so say all of us!
He’s found a system — complete new system
New System Persil Automatic will wash your cares awa-a-y!
New System Persil Automatic — it’s in the shop toda-a-a-y!Music!

Persil (6): 1985

Music!Don't worry about a thing
'Cause every little thing gonna be all right (gonna be all right)
Singing don't worry — about a thing ….Music!

Whatever the temperature, whatever the fabric, whatever the machine —
Persil Automatic gets the whole wash … right!

Music! Don't worry about a thing
'Cause every little thing gonna be all right
Gonna be all right … gonna be all right….Music!

[Tune: Bob Marley’s “Three Little Birds “]

Playtex Living gloves: 1976

The everyday beauty treatment for busy hands

Pledge furniture polish

Cleans and polishes in one go.

Rinso: early 1960s

Music!Rinso white
Rinso Bright
Happy little washday song!Music!

Rinso: 1966

(Women need sunglasses to look at clothes)

Music!New Sunshine Rinso, with sunshine whiteners,
Puts Rinso Sunshine in your machine!
Do all your washing with Rinso Sunshine.
Sunshine Whiteners, sunshine brighteners, Rinso clean!Music!

[Tune: “You Are My Sunshine, My Only Sunshine “]

Scot-towels

You won't want to throw them away

Shake 'n' Vac: 1979

Stale smells up here often come from down there — in your carpet. Smells from your dog — and tobacco too! Well, Shake 'n' Vac from Glade is here! — it’s all you have to do….

Music!Do the Shake 'n' Vac
And put the freshness back,
Do the Shake 'n' Vac
And put the freshness back.
When your carpet smells fresh
Your room does too
Every time you vacuum
Remember what to do!
Do the Shake 'n' Vac
And put the freshness back…. (to fade)Music!

Shake 'n' Vac — the new carpet and room freshener from Glade.
[With Jenny Logan]

Simoniz floor wax

Childproof because there’s vinyl in it

Spic: 1960s

A tablet for your washing machine.

Sqezy washing up liquid

Music!It's easy with Sqezy, the washing-up wizard,
So easy with Sqezy to get dishes clean!

It’s so easy, it’s so easy,
It’s so easy with Sqezy!Music!

Surf

Hold it up to the light
Not a stain and shining bright!

Removes ninety-nine top stains!

Tide (1)

Tide gets your clothes clean,
Not just clean, but deep-down clean

[If you could show two packet tops from new White Tide to Alan Freeman when he knocked at your door, you would win cash]

Tide (2): 1957

Well, what d'you know?
There was no hesitation that time,
She knew what she wanted,
The famous bulls eye packet,
The washing powder that really gets clothes cleanest,
White Tide!

[Hughie Green (White Tide man) and Mrs Bradshaw]

Tide (3): c.1960

Little girl: Next to me, Mummy likes Tide clean clothes.

Tide (4)

Woman: Who first said “It will all come out in the wash “?

Bruce Forsyth: White Tide?

Woman: No, Don Quixote.

Vapona Fly Killer: 1960s

Ten thousand flies killed — fast as this: (clock registers 15 minutes)
It’s Vapona! A fly killer you can trust.
No other fly killer lasts longer than Vapona — from Shell!

Vortex bleach: 1985

Interviewer: Neil, your lab’s been testing bleaches for us — what’s the verdict?

Neil Butler, microbiologist: You mean which killed germs longest in the lavatory?

Interviewer: Yes!

Neil: My tests did find a winner which killed germs longer. Look at these samples — we took them from lavatories after a number of flushes. Here’s the bleach that came second — germs are beginning to breed again! But the winner is still killing germs!

Interviewer: Care to name it for us?

Neil: It’s Vortex!

Interviewer: In these tests Vortex killed germs longer — that’s a scientist’s verdict!

Windolene

Music!Wipe it on Windolene, wipe it off Windolene,
That’s how to get your windows clean,
Wipe it off straight away, wipe it off no delay,
So easy with new Windolene, Windolene!Music!

Wisk detergent: 1968

Ring around the collar.

Zal Disinfectant: 1960s

Music!Zal is freshness with a zing!
Everyday, yes, Zal’s the thing,
The dreamy, steamy smell of pine,
Zal disinfectant every time!
Zal hates germs, just kicks them out!
Leaves the smell of pine about,
You'll notice the difference with everything!
Zal is freshness with a zing!Music!

[Sung by Matt Monroe]

Rinso

Adverts wanted

Acdo soap powder

Airwick air freshener

Bold

Brasso

Brillo pads (1957): Prudence Potts the Pan Inspector (animated old lady on bicycle)
helping a woman clean her kitchen floors, countertops, pans, etc

Cherry Blossom Padawax

Daz advert relating to their free plastic flower with every pack promotion

Dettol

Jeyes Fluid and Parazone Bleach

Johnson’s wax

Killaspray

Kitchen paper

Lavendo floor polish

Lux washing-up liquid

Mansion floor polish

Marigold plastic gloves

Milton sterilizing fluid

Napisan

Oxydol

Quix washing-up liquid

Robin starch

Ronuk polishes

San Izal disinfectant

Shoe polish (Kiwi etc.)

Sqezy washing-up liquid

Vim

Can anyone verify that “ Clean and Bright, Super white” sung to a tune like
“Jesus Christ, Superstar” was an advert for Rinso?

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