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UK television adverts 1955–1990

Breakfast cereals

Cheerios: 1984

Sinkable? Unthinkable!

Music!The unsinkable taste of Cheerios,
Not a lot of sugar to weigh down those — Cheerios.
Not enough sugar for keeping them down,
So he can’t, she can’t, you can’t sink —
The unsinkable taste of Cheerios,
Not a lot of sugar to weigh down those — Cheerios.
The unsinkable taste …
Of Ch, Ch, Cheeri, Cheeri, Cheeri Cheerios!Music!

Farley’s rusks

So Farley’s, so good!

Kellogg’s All-Bran (1): c.1960

Woman 1: It can’t be good for you, can it?

Woman 2: What?

Woman 1: All this soft starchy stuff.

Woman 2: Well, I hadn’t thought about it.

Woman 1: I was only saying yesterday, a balanced diet, that’s what we women need.

Woman 2 (Aside: She’s off again: We eat all wrong. Our food hasn’t got enough roughage — whatever that is. We should eat our vegetables raw, and on and on about keeping regular.)
It’s all very well for you. You never seem to get run down.

Woman 1: I think it’s time I told her about Kellogg’s All-Bran: the crisp and pleasant cereal that keeps a person regular because it provides the roughage that so many of us lack in our diet. All-Bran for breakfast. A much nicer way to keep your system regular than taking medicine

Kellogg’s All-Bran (2): 1985

No preservatives!
No added colouring!
No artificial flavouring!
Far fewer calories than most breakfast cereals!
Kellogg’s All-Bran — you’re eating natural wheat bran with its own nutty taste — the original high-fibre breakfast cereal.
Get yourself fitter — not fatter, with Kellogg’s All-Bran!

Kellogg’s Bran Flakes (1): 1982

[The cockney waiters]

Music! “I recommend the porridge — the Halibut is nice”,
You can say — without any reply!
But show ’em Kellogg’s Bran Flakes!
That’s a different matter — they’ll all reply:
“They’re tasty, tasty, very, very tasty, they’re very tasty!”

“Would you care for yoghurt? The green figs are nice —
The continental breakfast ain’t bad”,
But show ’em Kellogg’s Bran Flakes!
That’s a different matter — they’ll all reply:
“They’re tasty, tasty, very, very tasty, they’re very tasty!”Music!

Kellogg’s Bran Flakes …
You know — this could catch on!

Kellogg’s Bran Flakes (2): 1982

Music!What about the weather?
Is it going to rain?
You can ask without any reply,
But ask about the Bran Flakes —
That’s a different matter — they’ll all reply:
“They’re tasty, tasty, very, very tasty, they’re very tasty!”

How d’you like your eggs done?
Can you see the milkman?
Do you know you’ve got a wasp in your ear?
But ask about the Bran Flakes —
That’s a different matter — one thing you’ll hear:
“They’re tasty, tasty, very, very tasty, they’re very tasty!”Music!

Kellogg’s Bran Flakes!
Music!They’re very tasty!Music!

Kellogg’s Coco-Pops (1)

But I’d rather have a bowl of Coco-Pops!

Kellogg’s Coco Pops (2): 1982

Music!Coco Pops
Building Blocks
Coco Pops!
Roof Tops
Paint Pots
Chocolate flavour Coco Pops!
Penny Drops
Toy Shops
Robots
Milk drops
Coco Pops!
Forget-me-Knots
Flower Pots
Chatterbox
Belly Flops
But nothing tops: Kellogg’s Coco Pops
Kellogg’s Coco Pops! Music!

Kellogg’s Cornflakes (1): 1957

Start your day the Kellogg's way

Kellogg’s Cornflakes (2): 1965

Ready for Kellogg’s. You know, I’ve been looking for the perfect word to describe the world’s favourite cereal, Kellogg’s Cornflakes. I looked in Webster’s Dictionary, I looked in Oxford Intercollegiate: Nothing. So I dipped into the real thing and the word came to me in a flash:

Music!Oftertastingflavouringtheforabowlkellogg
gaveinhungerpangapaterinnomore (hyphen)
extracrispyactivatinthecrunchabuncha
flakeratinappetiserliceratedcorn.Music!

What a perfect way to describe those golden originals from Kellogg’s. I wish I had a time to give you more than the abbreviation:

Music!xtracrispyactivatintheycrunchabuncha
flakeratinappetiserliceratedcorn.Music!

I hope it fits on the package.

[with Jimmy Durante]

Kellogg’s Cornflakes (3): c.1967

Music!Good Morning, good morning,
The best to you each morning,
Sunshine breakfast, Kellogg’s Cornflakes,
Best for everyone.Music!

(Tune, written by Dave Lee, is said to have inspired John Lennon to write the song “Good Morning, Good Morning” on the Beatles Sergeant Pepper album after reading it on the box one day.)

Kellogg’s Cornflakes (4): late 1960s

Band of singers: Music!Open a box of Kellogg’s Cornflakes today!Music!

Young man:
Music!Corn, corn, corn in the morning
If I had my way
I’d start every day
With Kellogg’s Cornflakes.Music!

Band of singers: Music!Open a box of Kellogg’s Cornflakes today!Music!

Kellogg’s Cornflakes (5)

Music!Open a packet of Kellogg’s Cornflakes, and pour out the sunshine.
Pour out the sunshine into a big new sunshine day.Music!

(Written by Dave Lee)

Kellogg’s Cornflakes (6): c.1970

Music!Kellogg’s Cornflakes,
Let ’em pour, let ’em pour,
Strawberries and bananas,
Let ’em pour let ’em pour,
With some milk on top,
Have some more, have some more, let ’em pour.
We’ve got the whole world singing,
Have some more have some more.Music!

Kellogg’s Cornflakes (7): 1976

Music!Get out the big box, shake out the sun,
Kellogg’s Cornflakes
There’s plenty in there for everyone,
Kellogg’s Cornflakes.Music!

Voice-over: There’s a whole summer of sunshine in these ripe cobs of corn. And to fill every giant box, Kellogg’s take ten golden cobs like these and turn them into sunshine flakes for you.

Music!Get out the big box, shake out the sun,
Kellogg’s Cornflakes
There’s plenty in there for everyone
Kellogg’s Cornflakes.
There’s a whole lot of taste and a whole lot of sun
In every great big golden one:
Kellogg’s Cornflakes,
The big taste of the sun.Music!

Kellogg’s Cornflakes (8): 1978

Music!Get a sunshine start from Kellogg’s Corn Flakes,
Get a sunshine crunch and a sunshine taste,
Get a sunshine start to every day,
Yes it’s smart to start the Kellogg’s Corn Flakes way!
Yes it’s fun to start with a sunshine taste
Oh it’s fun to start with Kellogg’s Corn Flakes
With Kellogg’s Corn Flakes.Music!

Kellogg’s Cornflakes (9): 1978

Music!Good morning, good morning
The best to you each morning
Sunshine Breakfast, Kellogg’s Corn Flakes,
Crisp and full of fun.Music!

Have you woken up to Kellogg’s cornflakes?

Kellogg’s Country Store: c.1970s

Bring me honey,
Bring me apples,
Bring me hazelnuts,
Bring me wheat,
Bring me good things to eat
In Kellogg’s Country Store

Kellogg’s Frosties (1): 1972

Colin Bell: Hey, Tony, fancy a spell in goal?

Tony: Why, sure, Colin, but first some Kellogg’s Frosties, golden flakes of corn with their own toasted and sugar frosting. They’re g-r-r-eat. (Gets up from table) Take all the time you need.

(Ball hits Tony and is deflected into goal four times)

Colin: Thanks, Tony, you were great.

Tony: Well at least I saved my Frosties.

Kellogg’s Frosties (2): 1970s

They make a tiger-r-r-r of you!

Kellogg’s Frosties (3)

Frosties – put a tiger in your tank  

Kellogg’s Fruit ’n’ Fibre (1): early 1980s

Music!The thing that makes a holiday for me
Is a bowl of fruit and fibre by the sea
Apples, hazelnuts, bananas,
Raisins, coconuts, sultanas,
Now our breakfast is really going with a swing!”.Music!

[with Ross Kemp of “Eastenders”]

Kellogg’s Fruit ’n’ Fibre (2)

Day-o! Day-ay-ay-o!

Music! Got to have a bowl of Kellogg’s Fruit ’n’ Fibre
Breakfast come and me want some fun
Hey Mr Kellogg’s man give me your banana
Breakfast come and me want some fun
Coconuts, hazelnuts, fruit — nirvana!
Breakfast come and me got some fun!Music!

[Tune: “The Banana Boat Song”]

Kellogg’s Puffa Puffa Rice (1)

It’s Sooty’s favourite breakfast!

Kellogg’s Puffa Puffa Rice (2)

(sung in a deep African voice):

’Em called Kellogg’s, Puffa Puffa Rice.

Kellogg’s Raisin Splitz: c.1985

Raisin in the middle
All wrapped up in a perfect square
It’s very unexpected to find it there!

Kellogg’s Rice Krispies (1): 1955

Snap! Crackle! Pop!

Kellogg’s Rice Krispies (2): 1963

Music!Crisp barrels of rice,
Ready in a trice,
What’s the gayest breakfast?
Rice Krispies!Music!

Kellogg’s Rice Krispies (3)

Music!Wake up in the morning there’s a snap around the place
Wake up in the morning there’s a crackle in your face
Wake up in the morning there’s a pop that really says:
“Rice Krispies for you and you and you”.

Pour on the milk and listen to the snap that says: “It’s nice”,
Pour on the milk and listen to the crackle of that rice,
Get up in the morning to the pop that says: “It’s rice”.

Hear them talking, crisp, Rice Krispies!Music!

[Tune: “Wake up in the Morning”, aka “The Rice Krispies Jingle”. Band: The Rolling Stones. It ran under the condition that they would not be identified as the band playing!]

Kellogg’s Rice Krispies (4)

The most refreshing start a day ever had!

Kellogg’s Rice Krispies (5)

(Showing cartoons)

You can’t hear the Dandelion telling the time,
You can’t hear the Bloodhound detecting the crime,
But you can hear the snap, and the crackle, and pop, of Rice Krispies.

Kellogg’s Ricicles (1)

We like Ricicles,
They’re twicicles as nicicles,
We like Ricicles
They’re twicicles as nice!

Kellogg’s Ricicles (2): late 1960s

With Noddy. Ricicles packs came with a little figure of Noddy and a record titled “Noddy goes
shopping” which played at 38rpm.

Oh, what will Mrs Tubby Bear say when she knows I’ve lost the shopping?
Will she give a mighty roar-r-r-r?
And act as if her head is sore?
Oh, what will Mrs Tubby Bear say when she knows I’ve lost the shopping?

I want a pound of sugar, a quarter of tea and carrots for Mrs Bunny
And something extra special for tea — a great big jar of honey!
A jar of jam, some slices of ham, a doughnut and a bun
And a great big box of Ricicles — it’s sure to be lots of fun!

There goes Mrs Fluffy Cat
Good morning Mrs Fluffy Cat!
I see you have your kittens with you!
There’s Mr Plod the Policeman, standing on the corner
I must be careful what I say …
Good day!

Kellogg’s Special K: c.1982

Inside every pack of Kellogg’s Special K you’ll find one of eight knitting patterns.
Kellogg’s Special K — with vitamins and iron … and a free knitting pattern!

Kellogg’s Special K: 1985

Millions of people have tried the Special K pinch!
Try it for yourself … and if you can pinch more than an inch —
Try the Special K breakfast!
It’s the enjoyable way to cut down on calories.
Details on every weight-watching packet!

Kellogg’s Sugar Smacks

Kellogg’s Sugar Smacks are smashing!

Lyon’s “8 till 1”

Prevents mid-morning hunger pangs.

Quaker Oats (1): 1960s

Music!Qu-Qu-Qu-Quaker, Qu-Qu-Qu-Quaker,
In the winter when the kiddies need their coats
Qu-Qu-Qu-Quaker, Qu-Qu-Qu-Quaker,
Qu-Qu-Qu-Quaker, wonderful Quaker, Quaker Oats.Music!

We know our oats.

Quaker Oats (3)

Does it make sense to jump out of a warm bed into a cold cereal?

Quaker Puffed Wheat (1)

The cereal shot from guns.

Quaker Puffed Wheat (2)

A swinging way to start the day

[Featuring Lonnie Donegan and voiced over by D.J. Brian Matthew]

Quaker Sugar Puffs (1): 1973

(Sung by the Honey Monster)

Music!Sugar,
Oh, honey, honey,
You are my candy girl,
And you got me wanting you.
Honey,
Oh sugar, sugar,
You are my candy girl,
And you got me wanting you ….Music!

[Tune: The Archies’ “Sugar Sugar”, with Rocky Taylor dressed as the Honey Monster ]

Quaker Sugar Puffs (2)

Tell ’em about the honey, Mummy!

The honeyest wheat cereal.

Quaker Sugar Puffs (3): 1980s

It’s party time!
Sugar Puffs contain honey and whole-wheat … and seven Snappy badges!

(Snappy, Snappy)

Stick ’em all over you … like that sonny!
They’re ideal for covering stubborn stains!
Now over to the activities table:
Julian has made the Tower of Pisa out of Snappy badges!

(It falls down)

Now for the Snappy badges song:

Music!Stick ’em on your jumper
Stick ’em on your thumb
Stick ’em on your ear-hole
And stick ’em on your … boots.Music!

[Voiceover by Jimmy Savile]

Ready Brek (1)

Central heating for kids.

Ready Brek (2): 1983

I know what breakfast is all about,
It’s Ready Brek, there ain’t no doubt.
I get my spoon around that yummy stuff,
Without it mornings would be kind of tough.
And so it would seem that as a rule
It’s Ready Brek that makes me cool.

Get up and glow with Ready Brek!

Scotts Porridge (Porage) Oats

Music!Start off the day with piping hot porridge oats.Music!

Food of a mighty race.

Shredded Wheat (1): 1960s

Pass the hot milk please!

[Danny Blanchflower]

Shredded Wheat (2): 1966

People going from A to B on a giant super-imposed Shredded Wheat

Music!It’s the crunch, Shredded Wheat,
It’s the crunch, Shredded Wheat!Music!

Shredded Wheat (3)

Music!There are two men in my life,
To one I am a mother,
To the other I’m a wife,
And I give them both the best
In natural Shredded Wheat.Music!

Shredded Wheat (4): 1970s

Music!Children grow so fast before you know they’ll go their different ways,
Remembering that you’re the on that gave them golden days!
Golden Days,
Shredded Wheat,
Growing Up,
Shredded Wheat,
When they’re up to shredded wheat they’re growing up!Music!

Shredded Wheat (4): 1983

Bet you can’t eat three!

Shreddies: c.1967

Accompanied by an animation of a boy

Shreddies, for super-powered energy!

Shreddies: 1970s

Keeps kids going all morning long. Keep hunger locked up till lunch:
Music!Good, good whole-wheat Shreddies!Music!

Shreddies: 1980s

A bunch of cartoon crows singing (adaptation of “Just Like Eddie” by the singer Heinz)

Music!You’re so square, Shreddies,
I don’t care!Music!

Sunnybisk (by Granose): late 1970s

Let nature help make your breakfast. Take whole-wheat, let the sun ripen it, add brown sugar, malt and a little honey … call it Sunnybisk!
Sunnybisk – nature makes it, we just bake it!

Weetabix (1)

If you know what’s good for you — you do!

Have you had your Weetabix?

Music!Robin Hood, Robin Hood, could be in a fix
Robin Hood, Robin Hood, spies the Weetabix.
Should he retreat — back to Sherwood?
Course he should, course he should, course he should!Music!

(sung to the Robin Hood theme from the 1955–1958 TV series)

Weetabix (2): 1973

Music!I’ve . . . got . . . a . . . bigger bloomin’ biscuit,
A bigger bloomin’biscuit,
A bigger bloomin’ biscuit in my bowl,
I’ve got a bigger bloomin’ biscuit in my bowl!Music!

Weetabix (3): 1974

The bigger (?better) bloomin’ breakfast!

Weetabix (4): early/mid 1870s

Music!Weetabix the builder!Music!

Weetabix (5): 1975

Music!On a Sunday, it’s a treat-abix,
On a Monday, it’s throw back the sheet-abix,
When they’re hungry, it’s eat-abix,
When he needs energy, it’s fast on his beat-abix,
With all the goodness of wheat it’s complete-abix,
No wonder Weetabix is unbeat-abix!Music!

Have you had your daily wheat?

Weetabix (3): 1981

Music!Here’s one — full of natural wheat,
Here’s one — you can choose how to eat,
You can sweet it,
You can heat it,
You can eat it neat,
Here’s one that’s out on its own,
Here’s one — you can’t leave it alone!
You can chunk it,
You can dunk it,
You can eat it straight or decorate!
Here’s one full of wheat to the brim,
Here’s one — can’t get any more in!
Any way you want it — Weetabix,
It’s the one!Music!

Weetabix (4): early 1980s

(Driving Test)

Music!At first I was afraid, I was petrified,
She’s failed ten times already — this is suicide,
I should have used the steering lock, I would have thrown away the key
If I’d known for just one second she’d resit her test with me!
OK now go, watch that car door,
Don’t turn around here, ease your foot up off the floor,
Weren’t you the one who said you couldn’t hear me cry?
Did you think I’d mumble? Did you think I’d really want to die?
Oh no, not I — I will survive
Oh as long as I’ve had Weetabix I’ll get them all to drive;
I’ve got four more tests to do,
Looks like they haven’t got a clue,
But I’ll survive … I will survive!Music!

[Set to Gloria Gaynor’s “I Will Survive”]

Weetabix (5): 1982

I see titchy breakfasts: we had better tell ’em.

Music!We’re not airy-fairy cereals, all right?
’Cos we’re Weetabix.
We’re not nothing breakfasts,
We’ve got a bit of bite,
We’re Weetabix (yeh).

If you want to feel right full
What he is trying to say
You make it neat wheat, mate,
If you know what’s good for you you do (OK)
We’re Weetabix, OK (that’s true).

It’s your neat wheat, mate.
If you know what is good for you,
Weetabix (OK).Music!

Adverts wanted

Alpen

Golden Grahams

Kellogg’s Bran Buds

Kellogg’s Rice Krispies ad with Rolling Stones backing music in cartoon parody of Juke Box Jury

Sultana Bran

Earlier Cornflakes adverts

? “Feel really warm, from the inside too, with …….”

© Stephanie Jenkins & Joan Williams
2006–2016

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