Old TV

UK television adverts 1955–1990

Chocolates/sweets/ice cream/crisps/peanuts/snacks

After Eight Mints: c.1965

Voiceover: Luxury … pure unashamed luxury … After Eight wafer-thin mints.


Aztec — A feast of a bar


You can stand it with Bandit —
Get your head off the floor
Great big bar Bandit is as big as a door!

Banjo: Late 1970s

Music!Banjo, the banjo
It’s the one for me and you,
Light and crispy wafer
Plus roasted peanuts too!Music!

Bassett’s Jelly Babies: 1959

Music!Jelly, sugar, real fruit fla-a-vours,
That’s what Bassett’s Jelly Babies are made of,
Jelly, sugar, real fruit fla-a-vours,
That’s what Bassett’s Jelly Babies are made of!Music!

[Tune “Charleston”]

Bazooka bubble gum

It’s juicy!

Blue Bird liquorice rolls

Blue Bird – Blue Bird – Blue Bird Liquorice Rolls.

Blue Riband

Music!I’ve got those — can’t get enough of those Blue Riband blues,
Blue Riband’s the chocolate wafer biscuit I always choose,
When my woman treats me right,
She buys me Blue Riband wafer biscuits, crisp and light,
I’ve got those — can’t get enough of those Bl-u-u-u-e….Music!

Oh! thank you!

Voice-over: Buy Blue Riband — the biscuit to beat the blues.

Bounty (1)

Fancy a coconut?
I’d rather have a Bounty.
Bounty brings you tender coconut.

The taste of paradise!

The Bounty hunters —
They came in search of paradise.

Bounty (2): 1984

Music!You know I’m waiting,
Just anticipating
Things I may never possess,
While I’m without them
Try a little tenderness …
Try a little tenderness.Music!

Bounty — the taste of paradise!

[Tune: “Try a Little Tenderness”]

BubbleYum: 1977

(City gents on a train)

Bubblegum old chap?!

Spearmint BubbleYum actually. I chew BubbleYum because it’s soft and juicy — the flavour lasts such a long time!

How long exactly?

Oh about this long.

(Go on, blow a bubble — go on!)

Voiceover: LIFESAVERS BubbleYum — the long lasting flavour. You don’t have to blow bubbles.
(Bet you will!)

Butter Snap: c.1970

Man at the kiosk cannot remember the name of what he wants, says things like “it’s a … er …. snappy, snappy taste” to the bewildered kiosk lady; cue a schoolboy swiftly into view “Butter Snap, please, thanks!” and out again, and the chap remembers too late as the kiosk lady pulls down the shutter

Voiceover: Sharp’s Butter Snap, a name to remember!

Cadbury’s Amazin’ Raisin bar

Music!It’s amazing what raisins can do!
Full of goodness and it’s all for you,
It’s got two kinds of chocolate (and caramel too!)
And it’s got raisins and they’re good for you

It’s amazin’ what raisins can do,
All that goodness and it’s all for you,
So just do what you have to do,
It’s amazin’ what raisins can do-oo-oo.Music!

Cadbury’s Big One: 1971

[launched in Tyne Tees and Yorkshire areas in Sep.1971, withdrawn in 1972/73]

(Cowboy looking out across the desert)

If you like your Big One to last a long time,
Big one, sticks out a mile.

Cadbury’s Boost

What can fill the Watford Gap?
What ties up a crocodile’s snap?
What makes policemen drop their hats?
A Boost, a Boost, and Cadbury’s Boost!

Cadbury’s Bournville chocolate: c.1970

For adults only.

Cadbury’s Caramel: early 1980s

(A cartoon rabbit speaks to a cartoon beaver)

Hey Mister Beaver, why are you beavering around?
Haven’t you heard of Cadbury’s Caramel?
Soon as that thick Cadbury’s milk chocolate melts with that dreamy caramel — you just have to take things really easy!
Looks like somebody else could do with some!
Take it easy with Cadbury’s Caramel.

Cadbury’s Chocolate Buttons (1): c.1970

Music!Buy some buttons, jolly, jolly buttons,
Buy some buttons, they’ll last you all the day.
When you’ve sixpence to spend
You’ll have buttons to lend,
And buttons to last you while you play!Music!

Voiceover: Cadbury’s Chocolate Buttons – sixpence!

Cadbury’s Chocolate Buttons (2): c.1984

Music!Sing a song of sixpence,
The king he gave a sigh,
He wasn’t even partial
To blackbirds in a pie,
But when the pie was opened,
Much to his surprise,
His favourite Cadbury’s Buttons
Were right before his eyes.Music!

Cadbury’s Buttons — dairy milk chocolate for beginners!

[Tune: Sing a Song of Sixpence]

Cadbury’s Contrast: early 1960s

I like a man who likes me enough to buy me Cadbury’s Contrast.

Cadbury’s Creme Eggs (1): 1983

You can’t resist them!

Cadbury’s Creme Eggs (2): 1985

How do you eat yours?

Cadbury’s Curly Wurly (1): 1973

Cadbury’s Curly Wurly outchews everything for three pence!

Cadbury’s Curly Wurly (2)

My brother and my friends are very bright, Mr Ghost Train driver. But don’t worry, they won’t be able to scream, ’cos I’ve given them a Curly Wurly. All those miles of chewy toffee covered in creamy Cadbury’s chocolate will keep them quiet.

Ooh, aargh, help — oh crumbs, let me out of here!

Right, confess! Which one of you screamed?

[with Terry Scott as the schoolboy — at the fair]

Cadbury’s Curly Wurly (3)

Hands off my Curly Wurly!
Curly Wurlies, only 10p.

[Terry Scott]

Cadbury’s Curly Wurly (3): 1973

Cadbury’s Curly Wurly outchews everything for three pence!

Cadbury’s Dairy Milk chocolate (1): c.1970

Music!In the supersonic, scientific, psychedelic ’seventies
Isn’t it nice to know …
There’s still the same great taste
Of Cadbury’s Dairy Milk.Music!

Chocolate as it used to be,
Chocolate as it always will be!
Cadbury’s Dairy Milk.

Cadbury’s Dairy Milk chocolate (2): 1965

Mother just about manages to close a jam-packed suitcase - then child brings teddy bear. She awards herself the CDM for closing it.
Voiceover: Have you been sent packing today? Award yourself the CDM!

Cadbury’s Dairy Milk chocolate (3): 1965

Man at tailor’s being measured for a suit.
Voiceover: Have you had a trying day? Award yourself the CDM!

Cadbury’s Dairy Milk chocolate (4)

A glass and a half of full-cream milk in every half pound.

Cadbury’s Dairy Milk chocolate (5)

Nothing tastes nicer — you tell ’em, Cilla!

Cadbury’s Dairy Milk chocolate (6): 1970s

Music!One chunk (leads to another),
One chunk (one chunk),
Just a glass and a half in every half-pound,
One chunk (one chunk) leads to another.Music!

Cadbury’s Double Decker

Get on board, get on board,
Get on board with the Double Deckers!

Cadbury's Finger of Fudge

Advert depicting a boy who had a spider called Sammy in a matchbox: he was proposing to celebrate “Sammy's Coming Out Party” and to scare a girl with the spider

Cadbury’s Flake (1)

Sixpence-worth of Heaven.

Cadbury’s Flake (2)

What rings the bell with ice-cream eaters? Cadbury’s 99 Flake!

Cadbury’s Flake (3): 1959 onwards

[Series showing girls eating a Flake in exotic settings, e.g. sitting in a gipsy caravan in 1981, and rowing a boat through a waterfall into a cave in Jamaica in 1983]

Music!Only the crumbliest, flakiest chocolate,
Tastes like chocolate never tasted before.Music!

Cadbury’s Flake (4): 1969

Cadbury’s Flake. Fold upon fold of creamy milk chocolate.

Cadbury’s Flake (5): 1970s

Cadbury’s Flake — and nothing else matters.

Cadbury’s Fruit & Nut (1): 1976

Everyone’s a Cadbury’s Fruit and Nut case.
It’s the nuts and raisins!
They’re all after those crunchy nuts and juicy raisins —
wrapped up in lovely dairy milk chocolate.
Isn’t it strange how the simple combination of —
nutty nuts, juicy raisins, and Cadbury’s chocolate —
can affect people?
Are you a Cadbury’s Fruit and Nut case?

[Frank Muir; Tune: “Return to Django”]

Cadbury’s Fruit & Nut (2): 1977

Music!Everyone’s a Fruit and Nut case
It keeps you going when you toss the caber,
Whatever you are doing.
Punting, canoeing
It’s nutricious and beauticious
To judiciously be chewing.

Everyone’s a Fruit and Nut case
If only it could help improve my singing,
A healthy recreation.
What a combination
Cadbury’s — Fruit and Nut.Music!

(We make these up as we go along, you know.)

[Frank Muir; Tune: Tchaikovsky’s “Dance of the reed flutes”]

Cadbury’s Fruit & Nut (3): 1977

Music!Everyone’s a Fruit and Nut case
I find it very healthy for my ego
It makes one feel more vital
As if one had a title!
Lots more fun than plumbing —
Or a saxophone recital.

Everyone’s a Fruit and Nut case
For bathing and ballooning it’s essential
For any recreation
What a combination!
Cadbury’s — Fruit and Nut.Music!

(They don’t make commercials like this any more!)

[Frank Muir; Tune: Tchaikovsky’s “Dance of the reed flutes”]

Cadbury’s Fruit & Nut (4): 1970s

Music!Everyone’s a fruit and nut case,
Crazy for those Cadbury’s nuts and raisins,
When you’ve got your feet up
What a joy to eat up,
City gents of consequence and blokes who dig the street up:

Everyone’s a fruit and nut case,
Crazy for those Cadbury’s nuts and raisins,
When you’ve got your feet up,
What a joy to eat up,
Cadbury’s Fruit and Nut!Music!

[Frank Muir; Tune: Tchaikovsky’s “Dance of the reed flutes”]

Cadbury's Fruit & Nut (5): 1970s

Music! Everyone's a fruit and nut case,
It really is a must for morris dancers
The nuts are so nutritious
The fruit is so fruitious,
And connoisseurs of chocolate
Pronounce it quite delicious.

Everyone's a fruit and nut case,
It contains a special f and n ingredient,
For healthy recreation
What a combination
Cadbury's fruit and nut!Music!

(Good tune, isn't it?)

[Frank Muir; Tune: Tchaikovsky’s “Dance of the reed flutes”]

Cadbury’s Fudge

Music!A finger of Fudge is just enough to give the kids a treat,
A finger of fudge is just enough until it’s time to eat.
It’s full of Cadbury goodness, and very small and neat,
A finger of fudge is just enough to give the kids a treat.Music!

Cadbury's Lucky Numbers: Late 1950s

Music!Lucky Numbers, Lucky Numbers,
Chocolate and Chew,
I'll be lucky, you'll be lucky,
They's be lucky too!Music!

Cadbury’s Milk Tray (1)

Cadbury’s Milk Tray,
Make the day,
Make the day,
With Cadbury’s Milk Tray,
With Cadbury’s Milk Tray

Cadbury’s Milk Tray (2): 1968

And all because the lady loves Milk Tray!

[starring “man in black” Gary Myers]

Cadbury’s Milk Tray Calypso: 1974

A calypso steel band sails to chocolate islands in a chocolate sea

Music!Why don’t you stop what you’re doing and come with me
To fourteen islands in a chocolate sea,
Fourteen … that you’ll love to eat,
… chocolate treat?

There’s … spice,
Marzipan and a chocolate ice,
A nutty one from the nutty nut tree,
Each a different island in a chocolate sea.Music!

Oh … It’s a different experience every time”

Cadbury’s Monsters, Laughs, and Furry Friends: 1971

We’ve just arrived from Cadbury Land,
Monsters, Laughs, and Furry Friends,
Milk chocolate bars from Cadbury’s,
We’re such a happy band.
You’ll find us now in your sweetshop,
This is Cadbury Land!

Cadbury’s Old Jamaica: 1970s

Pirate with black beard

Aaar, it's ol' Jamaicy

Don’t ’ee knock it all back at once!

Old Jamaicy, coz one's more than enough.

Cadbury’s Picnic (1): 1970s [later Lion Bar]

Cadbury’s Picnic has so many nutty bits it won’t stand up on its end! Look!

[with Kenny Everett]

Cadbury's Picnic (2)

A man-sized munch.

Cadbury’s Roses (1): 1958

There’s more to enjoy in Cadbury’s Roses.

Cadbury’s Roses (2): 1964

Roses grow on you!

[With Norman Vaughan]

Cadbury’s Roses (3)

They say that roses grow on you,
They seem so nice it must be true,
They say that roses grow on you,
Roses grow on you.

Cadbury’s Roses (4): 1979

Say “thank you” with Cadbury’s Roses

Cadbury’s Roses (5): 1982

Music!Thank you very much for the care they needed,
Thank you very much, thank you very, very, very much!Music!

Cadbury’s Roses chocolates with all your favourite centres!

Music! Thank you very much for doing the dishes,
Thank you very much, thank you very, very, very much!
Thank you very much just for being my missis,
Thank you very, very, very — very, very, very, very,
Thank you very, very, very much!Music!

[Tune: “Thank You Very Much” by the Scaffold]

Cadbury’s Rumba: 1973

You’ll succumba to Rumba!

Cadbury’s Snack (1): 1960s

Music!Bridge that gap,
Bridge that gap,
Bridge that gap
With Cadbury’s Snack!Music!


Cadbury’s Snack (2): 1973

Music! It’s Snack time!
Bridge that gap with Cadbury’s Snack Biscuits galore!
One biscuit — two biscuits — three biscuits — four
Five biscuits — six biscuits — biscuits galore!Music!

Cadbury’s Whole Nut (1)

Whole nuts, not crunched or halved

Cadbury’s Whole Nut (2): 1970s

Music!Nuts! Who-o-le Hazelnuts!
Cadbury’s take them and they cover them in chocolate!Music!

[Tune: “The Banana Boat Song”]

Cadbury’s Wispa : 1983 relaunch [now Dairy Milk Bubbly]

(with Hi-de-Hi Stars Ruth Madoc and Simon Cadell)

Ruth: Simon — can I interest you in an amazing new experience?

Simon: Well, that rather depends.

Ruth: It’s called Wispa, and it’s made entirely from milk chocolate, but it tastes very different.

Simon: How odd: I thought that chocolate was just chocolate.

Ruth: Oh no. This is from Cadbury, see. It has this yielding velvety texture to it which can only be described as “indescribable”.

Simon: Absolutely extraordinary. That’s the most pleasurable experience I’ve ever had.

Ruth: I can well believe that….

Voice-over (whispered): Cadbury’s new Wispa. The ultimate chocolate experience. Bite it and believe it!

Chipitos crisps (formerly Wotsits): late 1960s

Tune: Chick, Chick, Chick, Chick, Chicken (Lay a Little Egg for Me)

Music! Chip Chip Chip Chipitos,
Buy another bag for me.
Chip Chip Chip Chipitos,
I’ve seen them on TV.
I haven’t had a bite since lunchtime,
and now it’s nearly three.
Chip Chip Chip chipitos
Buy another bag for me.Music!

Chipsticks: 1976

Young man: Come on, darlin’!

Girl: No!

Young man: You don’t know until you’ve tried it.

Girl: Oh, all right, I’ll try anything once (eats a Chipstick). ’Ere, they’re smashin’ (Young man looks at her cleavage and sighs Yeah). Oh, Chipsticks. They look like chips, don’t they? They’re all crunchy, ain’t they?

Young man: Right. Say when.

Girl: Wait till I’ve finished the Chipsticks.

Music!Smack your chops, lick your lips,
Eat a lovely bag of Chipsticks.Music!

Cornetto (1): 1977

Music!Just one Cornetto
Give it to me,
Delicious ice cream
From Italy
And strawberry dream,
Give me Cornetto
From Wall’s ice cream.Music!

[Tune “O Sole Mio”]

Cornetto (2): c.1980

(Italian beau serenading beneath a balcony)

Music!All these Cornettos,
It’s you they’re for,
I beg you darling
Open thee door

I know not
Which one she picks,
I a taking no chances,
I bring all si-i-x.Music!

Man at window: Six?!

Serenader: Si! Now there’s a-neapolitan with a-strawberry and a ….

Music!Just one Cornetto … from Walls ice cream.Music!

[Tune: “O sole mio”]

Duncan’s Walnut Whips

Oooh, Duncan’s Walnut Whips!

Fox’s Glacier Mints (1)

Fox: Why is there a bear on Fox’s Glacier mints?

Polar bear: There’s a bear on Fox’s Glacier Mints because they’re so clear and cool and minty.

Fox’s Glacier Mints (2): 1983

Clearly minty!

Fry’s Chocolate Cream (1)

Seven pieces of heaven, that’s Fry’s Chocolate Cream,
Seven pieces of heaven, that’s Fry’s Chocolate Cream.

Fry’s Chocolate Cream (2)

I want to be alone, I want to be alone,
Me myself at home sweet home,
Leave the oysters in their bed,

Sweet call[?] for champagne,
Tell the casino that I’ll miss the next game,
I don’t want to dress up, I dont want to dine,
Come up and see me some other time,
I want to be alone with Fry’s Chocolate Cream.

Fry’s Chocolate Cream (3): 1979

Scene: A railway platform. A man is saying ’bye to his lady friend through the train window.

Man: Daphne – here’s something for the journey.

Daphne: Fry’s Chocolate Cream! You remembered!

Man: It will always remind me of you … slim, dark, sophisticated … yet, underneath it all … a soft heart … and a sweetness that will hold me all my life.

Daphne: If only you’d told me before!

[The train doors slam and Daphne is shown seated … reading a magazine. The carriage door opens…]

Man: Can we start all over again?

Voiceover: Fry’s Chocolate Cream … the bittersweet experience!

Fry’s Chocolate Cream (3)

Fry’s Chocolate Cream — make the moment last.

Fry’s Crunchie (1): 1960s

Crunchie makes exciting biting!

Fry’s Crunchie (2): 1969

Crunchie … the taste bomb!

(later changed to “Crunchie … your taste bomb!”)

Fry’s Crunchie (3)

I get a certain feeling
I get it every day
And when I get that feeling
A Crunchie comes my way
It’s that Friday feeling
Thank Crunchie it’s Friday

Get that Friday feeling any day of the week!

Fry’s Crunchie (4): 1976

Music!Bite into a golden Crunchie.Music!

Fry’s Five Boys

(Too early for television advertising? The following newspaper/magazine advert dates from 1902)

Five girls want Five Boys and will have no other.

Fry’s Medley: c.1963

Music!Do yourself a favour — have a Medley …
Chocolate bar with the fruit surprise.
Do yourself a favour — have a Medley!
Real fruit flavour — NEW FROM FRY’s!

Milky chocolate covered — that’s a Medley!
Real fruit too — that’s the fruit surprise!
Do yourself a favour — have a Medley!
Fruity Medley … NEW FROM FRY’s!Music!

Fry’s Turkish Delight: 1957

Fry’s Turkish Delight is a rich red secret —
A rare Eastern essence slowly mingles with smooth milk chocolate —
to give you a long luxuriant taste of the East.
Fry’s Turkish Delight … full of Eastern promise!

[with harem girls]

Fry’s Turkish Delight (2)

Fry’s Turkish Delight, Fry’s Turkish Delight,
From the fabulous east
Comes this wonderful feast
Fry’s Turkish Delight!

Galaxy chocolate (1): c.1970

Music!So full of milk, it almost moos!Music!

Galaxy chocolate (2): 1987

Background music = George Gershwin’s “Rhapsody in Blue”

A lady (over-elegantly dressed (for the hot climate) swans in and seats herself on a couch, beneath a ceiling fan, and reaches for a bar of Galaxy, slipping off her high heels as she unwraps it

Voiceover: Why have cotton when you can have silk?

After unwrapping and tasting the first piece, the lady drifts off into her own world.

Glees: c.1965

Twice the fun,
T wo sweets in one!

Golden Wonder crisps (1): c.1969

Golden Wonder — they’re Jungle Fresh…
Golden Wonder — real Jungle Fresh…
When a fellow isn’t feeling very strong
Give a nut a nut….
Look out! People go wild…
Golden Wonder — they’re Jungle Fresh…
Golden Wonder — real Jungle Fresh….

[Tune: The Peanut Vendor]

Golden Wonder crisps (2)

Golden Wonder are the crispiest crisps!

Golden Wonder crisps (3): 1970

The crisp with the light touch.

Golden Wonder peanuts


Music!Get jungle fresh,
Golden Wonder!
Get jungle fresh
Get jungle fresh!Music!

Golden Wonder Rock ’n’ Rollers crisps: 1970s

Music!New from Golden Wonder — they’re called Rock ’n Rollers
Betcha gonna like ’em!Music!

Golden Wonder Wotsits: 1973

There’s a million ways to eat a Wotsit!

Hanky Panky sweet popcorn

Arthur Lowe sitting on a park bench beside a girl:
Would you care for a bit of Hanky Panky?
(SLAP! )
I was only offering you a little nibble!”

Harvest Chewy Bars: early 1980s

You’re witnessing a very dangerous experiment.
This man will attempt to eat a cereal bar within earshot of — the squirrels!
Is he barmy?
No, he’s chewing a new Harvest Chewy Bar.

(The squirrels take no notice)

Yes, conclusive proof new moist and chewy Quaker Harvest Chewy Bars are extremely quiet.

Hula Hoops

They’ll be around for ever.

Music!It’s so happy crunching Hula Hoops,
Crisper than a crisp — they’re Hula Hoops,
Hula Hoops, Hula Hoops, Hula Hoops,
Crispy Hula Hoops,
It’s crunchy when you’re munching Hula Hoops.
You should come and stay with Hula Hoops,
New potato rings — they’re Hula Hoops,
Hula Hoops, Hula Hoops, Hula Hoops,
Crispy Hula Hoops,
It’s crunchy when you’re munching Hula Hoops,
So crunchy when you’re munching Hula Hoops.Music!


(Small fruit- and mint-flavoured sweets in a boxes with sides like Lego bricks that could be joined together)

Music!Ipso Ipso, Ipso calypso.
So refreshing, lots of flavour …Music!

“Come one, you’ll miss your train!

Jacob’s Club biscuit (1): 1972

Music!If you like a lot of chocolate on your biscuit join our club,
If you like a lot of chocolate on your biscuit join our club,
If you like a lot of chocolate on your biscuit join our club.Music!

Jacob’s Club — have you ever seen more chocolate on a biscuit? 

Music!If you like a lot of chocolate on your biscuit join our club!Music! 

Jacobs Club Biscuits (2): 1980

Scene: A Courtroom

Teddy Boy (taking oath): … nothing but the truth.

Judge : Does the accused usually frequent The Blue Lagoon Gentlemen’s Club?

Teddy Boy and the rest of the courtroom sing to the tune of Barbara Ann:
Music!A Bar-bar-bar, bar-bar-a Club,
Bar-bar-bar, bar-bar-a Club,
A Jacobs Club in my hand, bar-a Club (bar-bar-a Club),
I’ll be munchin’ and a crunchin’, crunchin’ and a munchin’
Bar-a-Club, bar-bar,bar-bar-a Club,
Thick chocolate to excite, thick biscuit to bite,
See a Jacob’s Club….Music!

Voiceover: Jacob’s Club-the biscuit bar, bar none!

Jacob’s Club biscuit (3): 1984

Music!When they’ve gone off the bite at the Angling Club,
And it’s gone all wobbly down the Pottery Club,
If your partner’s waltzed off at the Dancing Club,
They’ve found a club
They really love.
Well, you couldn’t have a biscuit that’s as chocolatey as Club,
Well, you couldn’t have a biscuit that’s as chocolatey as Club,
So come and be a member of the Club Fan Club!Music!

Jacob’s Club biscuit (4)

(With characters from the Wizard of Oz)

Scarecrow: Oh, I wish I had a brain!

Tin-man: I wish I had a heart!

Lion: I wish I had c-c-c- …

Dorothy: Courage?

Lion: No, a c-c Club!

Music!If you like a lot of chocolate on your biscuit join our Club!Music!

Lion: Jacob’s Club … oh-oh … all that thick chocolate drives me wild!

Music!If you like a lot of chocolate on your biscuit join our Club!Music!

Kit-Kat (1): 1957

Have a break — Have a Kit Kat!

Kit Kat (2): 1984

(Record deal: a dreadful looking group is singing dreadfully)

Lead singer: This is the best bit …

Record producer: I think we’ll take a break!

Voice-over: Have a break, have a Kit Kat!

Lead singer: What do you think?

Record producer: You can’t sing, you can’t play, you look awful!! … You’ll go a long way!!

KP Good ’n’ Crunchy Crisps: 1984

Music!It’s so good and they’re so crunchy …
And nothing even like it’s ever happened before!
They’re so good — Good ’n’ Crunchy Crisps ….
The salt ’n’ vinegar flavour — that’s the one I adore!Music!

You’ve never crunched a crisp that’s tastier or tasted a crisp that’s crunchier than new KP Good ’n’ Crunchy crisps!

Music!It’s so good ’cos they’re so crunchy and….Music!

… I may like lots of crisps!
I bet you’ll like these lots more!

KP Discos

Music!They’re Discos, They’re Discos,
They’re KP Discos,
They’re different, they’re rounder, won’t you take a look,
They’re Discos, They’re Discos,
They’re KP Discos,
And they taste as different as they look-look-look.Music!

KP Discos taste as different as they look!

KP Nuts: c.1970

Britain's No. 1 nut!

KP Peanuts: 1983

Music!I’m dancing at this party,
Lettin’ it all hang out,
I’m looking for some peanuts,
But there’s none about.
I’ve got my Number Ones!
My lucky Number Ones (he’s got KP!).
KP nuts are fresh and tasty — in the bag,
They give you lots of protein — which can’t be bad,
They’re irresistible,
They’re really beautiful (we’re having so much fun!)
With Britain’s Number One (he’s got KP!).Music!

My lucky Number Ones!

KP Wigwams: 1974

KP Wigwams. The light-as-a-crisp, munchy-as-a-biscuit snack.

Lee’s Macaroon Bars: c.1960

Lee’s, Lee’s,
More, if you please,
Scores of us beg on our bended knees,
For piccaninnies and grandpapas
It’s Lee’s for luscious macaroon bars!

Logger chocolate bars

Lumberjack: I truly love a Logger!

Girlfriend: What, love one more than me?

Lumberjack: The Logger that I truly love’s got marks on, like a tree!

Lovell’s Milky Lunch

Music!Lovell’s Milky Lunch is lov-er-ly, lov-er-ly
Lovells Milky Lunch is lov-er-ly
Lovell’s Milky Lunch is lov-er-ly, lov-er-ly
Lovell’s Milky Lunch is lov-er-ly!Music!

Lovells toffees

Lovells are lovely, lovely, lovely,
Lovells are lovely!

Lyon’s Maid ice-cream: c.1970

With Lyons Maid, you’re laughing!

Lyon’s Maid Cornish ice-cream

Dairy ice cream, like a dream.

Mackintosh’s Reward Chocolates: 1965

Man puts diamond earrings in one space in a box of Reward chocolates ready for his girlfriend

Man: What are you doing now?

Lady: Thinking.

Mackintosh’s [now Nestle’s] Quality Street (1): c.1971

Quality Street was made for sharing

Mackintosh’s [now Nestle’s] Quality Street (2)

Quality, Quality, Quality Street,
Bang the drum and a great big gun,
All the fun of the share.
Made for sharing, made for sharing,
Bang the drum and a great big gun,
All the fun of the share.

Mackintosh’s [now Nestle’s] Quality Street (3): Christmas 1973

Music! Quality Quality Quality Street — Quality Quality Quality Street
All of the sparkle, all of the flair
All of the fun of the share!Music!

Mackintosh’s Mint Cracknel

[To the tune of Jimmy Crack Corn]

Gimme Mint Cracknel and I don’t care
Gimme Mint Cracknel and I don’t care
Gimme Mint Cracknel and I don’t care …
It’ll chase those blues away!

McVitie’s Taxi

Music!Taxi (honk), follow that taxi (honk, honk),
It’s the bumper bargain biscuit of today.
Taxi (honk), follow that taxi (honk, honk),
There’s much more for the fare that you pay.

Taxi, when you’re feeling snack-si,
It’s got that chocolate satisfaction guaranteed,
It’s the bumper bargain, chocolate-flavoured, coated wafer, crispy biscuit
Snack bar … on four wheels (honk, honk)!Music!

Maltesers (1): Late 1950s

Friend: Chocolates, with a figure like yours to take care of?

Woman: Those aren’t chocolates, they’re Maltesers.

Announcer: Maltesers, the chocolates with the less fattening centres.

Maltesers (2): 1980

When you’re giving the boys a lead there’s nothing more tempting than Maltesers.

“No! Maltesers!”

Inside that delicious coating of milk chocolate is a light, crisp, honeycomb centre. Together they make a winning combination.

“No-o-o-o! Maltesers!”

Maltesers — it’s the honeycomb middle that weighs so little.

Marathon [now renamed Snickers] (1): 1976

With the then unknown Keith Chegwin (just prior to the launch of “Swap Shop”)

Hey! New Marathon’s arrived!
New Marathon?!
New Marathon!
New Marathon because now the peanuts are greater roasted for extra peanut taste!
Hey! smashing new peanut taste!
New lighter centre (mmm smooth!) super chocolate, golden caramel, peanuts!
New Marathon! Comes up peanuts slice after slice!
New extra flavour — MARATHON!

Marathon [now renamed Snickers] (2): 1976

(Five people in street — each holding a Marathon bar)

1: Marathon is marvellous! You can eat it in the street, in the office — anywhere!
Music! Marathon is marvellousMusic!
2: When I’m really hungry Marathon is just right — it’s absolutely perfect!
3: Fills the old tum you know!
Music!Marathon is marvellousMusic!
4: It’s very nutty — very filling!
5: Keeps your hunger at bay.
Music!Marathon is marvellousMusic!

Mars Bar (1): 1955

Stars love Mars!

[With Bob Monkhouse, Richard Murdoch, Vera Lynn, Petula Clark]

Mars Bar (2): 1965

Life is full of fun if you know how to enjoy it, and a Mars bar helps you to enjoy life even more.
You see Mars gives you energy while you work, nourishes you while you relax, keeps you going while you play.
A Mars a day helps you work rest and play — because glucose and sugar, milk and chocolate are all in Mars!
Yes a Mars a day helps you work rest and play.

Maynard’s Wine Gums (1)

Let the juice loose!

Maynard’s Wine Gums (2)

Hoots mon, there’s juice loose aboot this hoose.

Meltis New Berry Fruits (1): 1957

The only sweet with these lovely fruit liqueur centres.

Meltis New Berry Fruits (2): 1950s/1960s

Pineapple, Gooseberry, Strawberry, …………, ………… [order of fruits not known]
Meltis New Berry Fruits with lovely fruit liqueur centres!

Midland Counties ice cream (1): early 1960s

(A family out for a drive in their Morris Minor convertible)

Daughter: There’s one, Dad!

(Dad stops the car and enters a shop displaying a “Midland Counties ice cream” sign)

Dad: Here’s something for everyone!

Daughter: Raspberry Ripple please, Daddy!

Son: Orange bar for me, Dad!

Mum: Ooh! A choc ice!

Dad: And I’m taking home a family brick for tea!

Mum: We always stop when we see this sign.

All: Mmm — Midland Counties!

Midland Counties ice cream (2): 1966

This morning when you’re out shopping,
Pass the Midland Counties cooler without stopping,
And you’ll hear this muffled appeal:
Liberate a lolly from the Counties cooler today,
Free a frantic ice cream from a Counties cooler today.

Reprieve young Raspberry Ripple,
Aid Big Cake to make his break,
Restore Pop Sticks to the people,
Smoothe young Strawberry Jack’s escape.

Liberate a lolly from the Counties cooler today!

(Lyrics by Mike Isaacson / music by Mike Batt)

Milky Way (1)

The sweet you can eat between meals without spoiling your appetite.

Milky Way (2)

Music!The red car and the blue car had a race
All Red wants to do is stuff his face.
He eats everything he sees
From trucks to prickly trees
But smart old Blue he took the Milky Way.

He’s looking for a chocolate treat – fluffy and light
’Cos he knows it won’t spoil his app-e-tite (mm mm MMMM!).Music!

Oh no! the bridge has gone, poor old Red can’t carry on!

Music! But smart old Blue, he took the Milky Way.Music!

This advert made a comback on E4/satellite in 2009 with a couple of changes. “Smart old Blue” was changed to “Good old Blue”, and “’Cos he knows it won’t spoil his appetite” was changed (post-Trades Description Act) to “’Cos he knows it tastes just right”.

Mint Cracknel: 1973

Chap eating a Mint Cracknel in pouring rain, singing to the tune of “Blue Tail Fly”:

Music!Gimme Mint Cracknel and I don’t care,
Gimme Mint Cracknel and I don’t care,
Gimme Mint Cracknel and I don’t care,
It’ll chase those blues away!Music!

Monster Munch (Smith’s): 1977

This Monster is having his favourite dream —
The one where Monster Munch grows on trees —
Giant trees of course!
There’s one tree for Pickled Onion flavour,
One tree for Saucy flavour,
And one tree for Roast Beef flavour —
Which is all very nice and fun for him —
But not so for his somewhat smaller friends!
However, while he’s enjoying his dream —
Guess who’s enjoying his Monster Munch?

Monster Munch from Smith’s in three flavours
The biggest snack pennies can buy!

Murray Mints (1): 1955

Music!Murray Mints, Murray Mints,
The too good to hurry mints.
Why make haste when you can taste,
The hint of mint in Murray Mints?
Murray Mints, Murray Mints,
The too good to hurry mints.Music!

Treat yourself to Murray Mints — The too good to hurry mints.

Murray Mints (2)

You can never hurry a Murray!

Nestle’s Breakaway

If I eat my sister’s Breakaway she’ll burst my new balloon….

(The balloon pops!).

Well, once you’ve seen one balloon, you’ve seen them all!
Don’t take away my Breakaway!

Nestle’s Dairy Box (1): 1956

With Una Stubbs dancing

Music!My girl is sent by Dairy Box centres!Music!

Nestle’s Dairy Box (2): 1950s

Man (after calling out “Judy” to wake sleeping girl):
Music!Judy’s pretty and Judy’s good,
But little Judy never never could
Resist the chocs in Dairy Box,
So lovely centres in Dairy Box!Music!

Music!I dream of caramel,
Fresh butter makes it taste so well,.
Sugar and milk, you’re bound to fall
For just the dreamiest sweet of all.

Music!Finest chocolates, creamy milk,
Blended in as smooth as silk,
You’ll love the chocs in Dairy Box
With all those lovely centres, centres, centres, centres [fades away]Music!

Nestle’s Dairy Box (2): 1970s

Music!What the world needs now is love, sweet love,
It’s the only thing that there’s just too little of.
What the world needs now is love sweet love,
No not just for some but for everyone.Music!

Dairy Box milk chocolates — for everyone.

Nestle’s Milkybar: 1961

Music!The Milky Bar Kid is tough and strong,
The Milky Bar Kid just can’t go wrong,
The Milky Bar Kid only eats what’s right,
That’s Milky Bar, it’s sweet and white,
Nestle’s Milky Bar.

The Milky Bar Kid is strong and tough
And only the best is good enough,
The creamiest milk, the whitest bar,
The goodness that’s in Milky Bar
Nestle’s Milky Bar.Music!

The Milky Bars are on me!

Nestles Secret Chocolate Bar: late 1970s

(Young lady on train eats her Secret … in secret)

Music!I see her face everywhere I go …
Have you seen her?Music!

Opal Fruits [now renamed Starburst]

Want something fresh?

Music!Opal Fruits —
Made to make your mouth water,
Fresh with the tang of citrus,
Four refreshing fruit flavours,
Orange, lemon, strawberry, lime!Music!

Juicy, chewy Opal Fruits.

Music!Made to make your mouth water!Music!

Orbit chewing gum (1)

It’s distinctively fresh.

Orbit chewing gum (2)

Music!Get into Orbit —
Orbit sugar free gum
For the coolest taste
A chewing gum ever had
And it’s kind to your teeth —
And that ain’t bad.Music!

Orbit ice-cream

The big ice-cream on a stick.


Voiceover: Now you can enjoy new Pacers — wait till you taste that fresh chewy spearmint. Now striped with peppermint!

Ice-skater: Striped?

Voiceover: Yes, peppermint stripes. Stripes of peppermint in refreshing chewy spearmint that mingle in your mouth to give a new two-mint freshness.

Ice-skater: Stripes?

Voiceover: Enjoy a new kind of freshness — new striped Pacers: peppermint stripes for two-mint freshness.

Pascall sweets: mid-1950s

Children skip down the road, over a stream on a bridge, and into a sweet shop while singing. Someone who took part as young child adds: “It was filmed in the Cotswolds, in the villages of Lower Slaughter, where we ran through the village and over the bridge and Fifield where the shop was filmed. We children were mostly from Lower and Upper Slaughter and we had to run around singing the song while patting our heads and rubbing our stomachs simultaneously”

Music!Pascalls sweets, Pascalls sweets are the best.
Yes the best are the sweets made by Pascalls.
Don’t you wish that you had for yourself,
Those lovely jars upon the shelf.
Pascalls sweets, Pascalls sweets are the best….Music!

Pascall Murray sweets: 1960s

Music!Pascall Murray super sweets,
The flavour lingers longer and longer,
Pascall Murray super sweets,
The flavour lingers longer and longer and longer and longer….Music!

Pascall's White Heather chocolates: 1960s

Music! You can't resist – White Heather! Music!

Pendleton’s Twicer ice-cream: 1950s

There was a young girl of Southend
Who had only twopence to spend,
So what could be nicer
Than a Pendleton’s Twicer?
Ice cream — with a lolly each end!

[Recited by Cyril Fletcher]

Penguin bars (1): 1968

Music!When you’re peck-peck-peck-peck-peckish,
When you feel a little peckish, have a Penguin!Music!

Penguin bars (2): 1980

Music!P-pick up a Penguin — a lovely big Penguin,
When you pick up a P-P-P-Penguin there’s so much more to enjoy!
It’s bigger, so delicious, chocolate flavour through and through,
When you feel a little p-peckish, what’s bigger and best for you?
A P-P-P-Penguin!
So pick up a Penguin!
When you feel a little p-peckish
P-p-p-pick up a Penguin!Music!

[Real penguins enjoying themselves at a fairground]

Planter’s Peanuts

Temptation beyond endurance!

Polo mints (Rowntree’s)

People like Polo, the mint with the hole.

Quavers (1)

Watch out, they taste curly!

Quavers (2)

Cheese Quavers are made with real cheese.
You get a lovely lot of Quavers
Crisp, cheese Quavers ,
A lovely lot of Quavers in a bag!

Refreshers (Barratt’s, now Trebor’s): 1972

(1) Threepence — they fizz!

(2) It’s the fizz that gives you whiz!

(3) A Refresher will refresh you!


A box of chocolates in a bag!

Rolo (1): 1965/66

Rolo makes the world go round!

Rolo (2): 1968/9

With real-life people in a stop-go animation format

Rolo. It’s a sensation!

Rolo (3): 1970

The Chococupotoffee

Rolo (4): c.1973

Rolo. More fun to have around.

Rolo (5): 1980

Do you love anyone enough to give them your last Rolo?

Rolo (6)

Morecambe and Wise, dressed as city gents, sit in a train compartment. One takes out a packet of Rolos and they both engage in synchronised exaggerated movements of placing a Rolo in their respective mouths, to a soundtrack of very kitschy music

Voiceover: It's the Rolo sensation.

Rowntree’s Aero

Every bubble’s passed its test.

Rowntree’s Black Magic (1): 1950s

[Cartoon of young man and girl in a park]

Voiceover: Wonderful day, wonderful world…. Uh huh, something’s gone wrong with the reception. What magic could be missing to make it really perfect?

Aah, good thing he remembered: Black Magic. Nothing sweetens the atmosphere so quickly as a box of Black Magic chocolates. There’s a certain something about those centres that’s irresistible; so many, so marvellous: liquid cherry for brightening her eyes, montelimar for parting her lips, orange creme to make her heart beat faster, hazel cluster, coffee cream. They are all so, so delicious.

Black Magic chocolates will win anyone’s heart – yours too. Try them soon.

Rowntree’s Black Magic (2): c.1960

Woman: I remember the first time we met.

Music!That old black magic has me in its spell,
That old black magic that you weave so well …Music!

Man: I couldn’t take my eyes off you!

Music!… the same old witchcraft when your eyes met mine.Music!

Man: I knew I had to see you again!

Woman: Black Magic! It was the first thing you ever gave me!

Music!That old black magic called love.Music!

Rowntree’s Black Magic (3)

Who knows the secret of the Black Magic box?

Rowntree’s Cabana: c.1984

Music!Come, mister tally-man, tally me Cabana,
I want a Cabana and I want one now,
Coconut, caramel, cherries and milk chocolate,
I want a Cabana and I want one now!

Cab-a-a-na, Cab-a-a-a-na,
I want a Cabana and I want one now!Music!

[Tune: Banana Boat Song]

Rowntree’s Fruit Gums (1): 1956

Don’t forget my fruit gums, Mum,
I just love those fruit gums, Mum,
Thruppence buys a tube of fruit gums,
Gums that last all day.
Bring me home some fruit gums, Mum,
All my pals love fruit gums, Mum,
Rowntree’s fruit gums last the longest,
That’s why we all say:
They’re smashing! They’re Rowntree’s!

[With a young Dennis Waterman. Later changed to “Don’t forget the fruit gums, chum” to stop mums from being coerced]

Rowntree’s Fruit Gums (2)

Rowntree’s fruit gums,
Yum, yum, yum,
Five fruity flavours
In your tum, tum, tum!

Rowntree’s Fruit Gums (3)

Rowntree’s Fruit Gums will last as long as the day.

Rowntree’s Fruit Gums (4): 1960s

[A boy wins his race at a school sports day, and his proud father has a flashback of Roger Bannister completing the first four-minute mile. The disheartened losers are given fruit gums, and one by one they break into huge smiles]

It’s the four-minute smile.
The longest lasting fruit gums in the world.

Rowntree’s Fruit Gums (5): mid-1970s

We got plenty of fruit gums,
Raspberry, lemon and lime.
Taste the orange and blackcurrant fruit gums,
’Cause fruit gums last a long, long time.

Rowntree’s Fruit Pastilles (1): 1959

[The first ever advert for these sweets. The tubes were priced 3d and the boxes 1/-]

(A young couple enter a sweet shop)

She: Look! Rowntree’s pastilles!

He: Would you like some?

She: Ooo please!

Shopkeeper: Yes, only Rowntree’s know how to get the best out of fruit — that’s why you get the real fruit taste in Rowntree’s pastilles. Soft, juicy … there’s nothing like the taste of fruit in Rowntree’s pastilles!

Voiceover: There are plenty of Rowntree’s pastilles in the shops now — be sure to ask for Rowntree’s pastilles! Yes, now you too can enjoy the best sweets in the world…. Rowntree’s Fruit Pastilles!

Rowntree’s Fruit Pastilles (2): 1961

(A housewife is tidying the lounge)

Men! They’re all the same … untidy, lazy … especially when it comes to doing something around the house!

(She spots a tube of Rowntree’s pastilles on the mantelshelf, next to a picture of hubby)

Still, Bill’s not so bad really I suppose. You know, it’s funny the things you remember … little things, like these pastilles he brings me — he knows I like them. Sounds a bit silly I suppose — it’s not to me!

Voiceover: Rowntree’s Fruit Pastilles with the tingle tongue taste — just a thought!

Rowntree’s Fruit Pastilles (3): 1972

(A mother tiptoes downstairs, picks up a tube of Rowntree’s pastilles, and is caught in the act by the children)

Music!Put those pastilles down, ma,
Put those pastilles down,
Pastille pickin’ mama,
Pass those pastilles round!Music!

Mum says she buys fresh, fruity Rowntree’s pastilles for us, but sometimes I’m not so sure!

Music!Pastille pickin’ mama,
Pass those pastilles round!Music!

[Tune: Pistol Packin’ Mama]

Rowntree’s Fruit Pastilles (4)

All you can do is chew.

Rowntree’s Lion Bar

Bite it! Crunch it! Chew it!

Rowntree’s Nutty bar: 1970s

Music!Nuts, nuts — lots of nuts! You get them in a Nutty bar!Music!

Rowntree’s Striper

Four times the flavour, four times the chew.

Rowntree’s Tots

Jelly Tots — your favourite sweet,
Candy Tots — made to eat,
And Teddy Tots — all shiny bright,
Tiger tots — liquorice for you to bite.
Four to choose from on the shelf,
Rowntree’s Tots — please yourself!

Rowntree’s Jelly Tots (1): 1973

Sung by Joe Brown

Music!There’s twenty, thirty, forty or more,
Red ones, yellow ones, colours galore
In the Jelly Tots bag.Music!

Rowntree’s Jelly Tots (2): 1970s

Sung as skipping tune

Music!Bags I Jelly Tots,
’Cos they’re small and sweet,
Bags I Jelly Tots,
They’re nice and soft to eat.
Bags I Jelly TotsMusic!

Jelly Tots, Rowntree’s Jelly Tots.

Rowntree’s Jelly Tots (3)

Rowntree’s Jelly Tots fill small hands,
And the mum who buys them understands
That in small hands they’re nice to eat,
Jelly soft, and jelly sweet.

And there’s 20, 30, 40, or more,
Red ones, yellow ones, colours galore,
In the Jelly Tots bag
To fill small hands.

Savors: 1973

“I’ve got just one thing to say to you Jenkins …
You get a lovely lot of Savors in a bag!”

Music!Cheese Savors — they’re made with real cheeses.
You get a lovely lot of Savors — crisp cheese Savors —
A lovely lot of Savors in a bag!Music!

Sharp’s Extra Strong Mints: 1978

Two adverts (1) Launderette (starring Sheila Bernette);
(2) Barber’s Shop (starring Andrew Sachs)

They’ve got to be strong to be good.

Sharp’s toffees

Sharp’s the word for toffee

Smarties (1): 1960s

Music similar to that of the Beatles, with the end like that of Twist ‘n’ Shout

Music!Hey (Smarties)
Coloured (Smarties)
Lots of (Smarties)
Chocolate (Smarties)
A real tube of joy for each girl and boy
That’s <build up> Smarties, Smarties, Smarties, Smarties <build up to end> SMARTIES!Music!

Smarties (2): 1960s

Music!Smarties — milk chocolate SmartiesMusic!

A tube of Smarties means, lots and lots of chocolate beans!
Yes you get lots and lots and lots and lots, of Smarties!

Music!Buy some for Lulu!Music!

Smarties (3): 1970s

When you eat your Smarties
Do you eat the red ones last?
Do you suck them very slowly?
Or crunch them very fast?
Eat that candy-coated chocolate
But tell me when I ask —
When you eat your Smarties
Do you eat the red ones last?

Smarties (4): 1970s

Hey guys! Check this out!
Here’s how every way-cool chocolate Smartie starts its life
They wait, and when they all come out of their candy-coated shells —
Who knows what awesome things they become!
Nestlé Smarties … wotalotigot!

Smarties (5): early 1980s

Only Smarties have the answer!

Smith’s Crisps (1)

Farmer (in potato field): These potatoes are for the crisp makers! (He tugs and tugs at the plants) ’Ere — they won’t come up!

Potatoes: We’re too good to be any old crisps!
Music!We wanna be Smi-iths crisps, we wanna be Smi-iths crisps,
We’re not coming until we make you see …
That if we were Smi-ths crisps, if we were Smi-iths crisps,
What tasty, light, and golden crisps we’d be!Music!

Farmer: I’d better phone Smiths!

Music!We wanna be Smi-iths crisps, we wanna be Smi-iths crisps….Music!

Voiceover: Smiths crisps — so good, every potato wants to be one!

[Tune: “I wanna be Bobby’s Girl”]

Smiths Crisps (2): c.1965


Smiths Crisps, IT IS!

[with the slogan on the bag as on the right

Smiths Crisps (3)

Music!Smith’s have crispness in the bag.Music!

Smiths Salt & Vinegar Crisps: 1967

Salt, and vinegar, salt, and vinegar,
Smiths are your flavour-ite crisps!

Smith’s Square-Shaped Crisps

Smiths square-shaped crisps show what a good crisp should be!

Spangles (1): late 1950s

Handily packed, delicious to eat,
SPANGLES are the fruitiest sweet! 

Spangles (2): late 1950s

The sweet way to go gay.

Spangles (3): 1973

Sung to the tune of the reggae hit “Monkey Spanner”

Music!Suck a Spangle, be happy!Music!

Spangles (4)

Got your ticket? Got your Spangles?

Spangles (5)

Double wrapped to keep all the flavour in and all the dirt out.

Super Crunchies

Get your 10p piece,
Get your BMX bike,
Take the corner to your local shop
And tell the man you like:
Super Crunchies,Super Crunchies,
Super Crunchies: they only cost 10p.

Swisskit muesli bars

I’ll risk it
For a Swisskit!

Terry’s All Gold

Music!See the face you love light up
With Terry’s All Gold.Music!

Terry’s Chocolate Orange (1)

Unpeel a Terry’s Chocolate Orange today!

Tap it and unwrap it!

Terry’s Chocolate Orange (2): late 1970s

(Wife goes out leaving husband indoors — meets neighbour at the gate)

Neighbour: Do you think it’s all right to leave George there on his own?

Wife: Oh yes!

Neighbour: But aren’t you afraid he might find your chocolate orange?!

Wife: No! (chuckles) I think it’s quite safe!

(George opens a revolving bookcase which leads to a secret tunnel. He triggers and escapes from lots of booby-traps before discovering the chocolate orange)

Voiceover: Terry’s Chocolate Orange — smooth chocolate with real oil of orange. How safe is yours?!

Texan bar (1): 1978

A cowboy faces a Mexican firing firing squad.

Mexican soldier: A last request, gringo!

Cowboy: Guess I’ll finish this chewy Texan Bar …por favor.
Bite through that chocolate …and chew … real slow.
Everybody knows a Texan takes time to chew.
Can you you boys come back next week?

Voiceover: Texan – it sure is a mighty chew!

Texan Bar (2): c.1979

Texan Cowboy: Hold on there Bald Eagle. You wouldn’t fire a man ’til he’d finished his Texan bar would you?

Bald Eagle: Whoah!

Texan Cowboy: Bite through the chocolate and chew. Real slow.

(Indians exhaust themselves dancing)

Texan Cowboy: Someone should have told them a Texan takes time a’chewin’

Tic Tac (1)

Surely the best Tactic!

Tic Tac (2)

Put a Tic Tac in your mouth and get a bang out of life!

Tiffin: c.1960

Take a biscuit that’s no bigger than a button,
Take some raisins that were lazing in the sun,
Take yourself some mellow milky chocolate,
Take a Tiffin, taste them all in one!

Time Out

It’s the flake that makes it!


Out on its own,
Made with triangular almonds
From triangular trees
And triangular honey
From triangular bees,
So, oh Mr Confectioner please,
Give me Toblerone.Music!

Toffee Crisp (1): 1960s

(Tune: Chattanooga Choo Choo)

Music!Pardon me boy,
Is that a Toffee Crisp you chew-chew?
Chew the sixpenny treat,
It’s really such fun to eat.Music!

Henry McGee sticks his head out of the back of the train, and sing-speaks:
I think I’ll go on crunching ’cause it’s much more my style.

Chorus: You’ll find that chewing’s better if you give it a trial.

Henry: Crunching can be super!

Music!Truly Super Duper, Chew Chew
Toffee Crisp and you’ll go far.Music!

Toffee Crisp (2): 1960s

Henry:Crispy ! – Chocolate!
Music! Chocolate that you gotta Chew Chew
Toffee Crisp at sixpence a bar.Music!

When the UK went decimal on 15 February 1971, the last line was changed to:
“Toffee Crisp, the big value bar.”

Toffo (1)

Go get ’em, Floyd!

Toffo (2): 1976

A man’s gotta chew what a man’s gotta chew….

Toffo (3):

Sheriff to small boy: “If you wanna be my deputy, you gotta think fast.” He produces three flavours of Toffos and puts them on a little table, saying, “Gonna cover ‘em up and switch ‘em round!”, putting cups over the toffees and moving them about on the table and then asking the boy which is which – “Chocolate?" “Banana?" “Strawberry?”

The boy correctly picks them all and the sheriff says, “Are you after my job?”, and the little boy spins round in his chair and says, "Yup!”

Topic (1)

A Topic munching, cartoon character named Toby (voice = Bill Oddie) is asked a few very simple general knowledge questions (voiceover = Graham Garden?) which he gets wrong.

Voiceover: What’s got a hazelnut in every bite?

Toby: Topic!

Voiceover: Yes, funny how you always remember right at the end!

Topic (2)

Bird singing:
Music!Peanuts, Peanuts!Music!

Topic (3)

Music!What has a hazelnut in every bite? — TOPIC
Thick milk chocolate for your delight,
Nougat, caramel golden light,
And don’t forget a hazelnut in every bite.Music!

Trebor Mints (1)

Music!Trebor Mints are a minty bit stronger!Music!

Trebor Mints (2): 1973

Trebor. More flavour than the common mint.

Trebor Softmints: early 1980s

Music!Mr So-oft, won’t you tell me why the world in which you’re living is so strange…
Oh, Mr So-oft, how come everything around you is so soft and rearranged?…Music!

Voiceover: Bite into the shell of a Trebor spearmint Softmint and everything turns chewy and soft! Mmm — they’re crispy on the outside and chewy on the inside!

[Tune: Mr Soft by Cockney Rebel 1974]

Treets [now renamed Minstrels]

The milk chocolate melts in your mouth, not in your hands.

Sealed in a crispy shell.

Trio: early 1980s

Music!Tri-i-i-o, Tri-i-i-i-o, I want a Trio and I want one now!
Not one, not two, but three things in it!
Chocolate, biscuit and de caramel too!
I want a Trio and I want one now!Music!

No three things are quite as good together as the three things in Trio!

[Tune: “Day-O!”, aka “The Banana Boat Song”]

Trio (2): 1985

Scene: An escape by two musicians to the Arctic / the Trio girl arrives by air balloon singing:

Music!Tr-i-o, Tr-i-i-i-oMusic!

“Hey man, where does a man have to go to get a little peace?”

Trio girl:
Music!Tr-i-i-o! I want a Trio and I want one now! (ouch!)
Not one, not two, but three things in it!
A chocolaty biscuit and a toffee flavour too!Music!

“Like a man’s gotta do what a man’s gotta do, man!

Voice-over: No three things are quite as good together as a …

[Tune: “Day-O!”, aka “The Banana Boat Song”]

Trio (3)

A third advertisement with the same characters ended with the line:

Music!When a duo won’t do-o, have a … TRI-O!Music!

[Tune: “Day-O! “, aka “The Banana Boat Song”]

Tudor Crisps (1970s)

Tudor: the crisp that’s really worth its salt.


You can’t resist the twist!

Twix (1): 1973

Voiceover with jingly jokey musical background:

Ah! Twix! The three course snack. Chocolate … biscuit … toffee.

Twix (2): 1977

Some people find that most quick snacks are a little too quick —
Snap! and they’re gone!
Twix gives you more to bite into,
Crunchy shortcake biscuit topped with caramel, covered in creamy milk chocolate.
Deliciously satisfying!
Next time, get the longer lasting snack,
Twix — the longer-lasting snack.

Twix (3)

It’s all in the mix — Twix!

United biscuit bars

“I am Stan, I am a fan
And I’m delighted to eat United.”

“We are the fellas,
The shouters and yellers,
And we never miss
That crunchy candy crisp.”

“I am the Boss,
And some things make me cross,
But even I’m delighted
To eat United.”

“We’re all delighted to eat United!”

Wagon Wheels (1)

It’s so big, you’ve gotta grin to get it in!

Wagon Wheels (2)

Wagon Wheels are a treat for me (Wagon Wheels)
They’re the biggest biscuit
You ever did see (Wagon Wheels),
Marshmallow filled, they taste so grand,
A biscuit filled to beat the band.

Walkers Crisps: 1970s

Can you resist Walkers Crisps?

Wall’s ice cream (1)

Stop me and buy one

Wall’s ice cream (2)

More than a treat — a food!

Walls Jolly Jelly ice cream

Music!Wall’s Jolly Jelly,
Jolly full of jelly,
Jelly full of fun,
What a good idea …Music!

Wall’s Neapolitan ice cream: 1970s


Wall’s Refresher: 1969

Voiceover It may look like a chocolate snack, but when you bite it, you'll know why it's called … the Refresher.

Music! The Refresher: Let's get away on a sunny day: the RefresherMusic!

Voiceover: It's chocolate coating around golden vanilla ice cream, and what it does – [image of girl lying on ground].
Our snack is Wall's ice cream snack bar – the Refresher.

White Heather chocolates (Pascall): c.1960

You can’t resist White Heather,
You can’t resist White Heather,
Chocolates and toffees, they’re sensational,
So temptional,
Everybody knows, you can’t resist White Heather.

Wilkinson’s toffees

Wilkinson’s – have you ever tried them?
Wilkinson’s – with liquorice inside them.

Wrigley’s Doublemint chewing gum

Wrigleys Doublemint chewing gum
Double the flavour, double the fun!

Music!Double your pleasure, double your fun,
With Doublemint, Doublemint, Doublemint Gum!
Double delicious, double smooth too,
Doublemint doubles delight as you chew.
So double your pleasure, double your fun
With Doublemint Doublemint Doublemint gum. Music!

Wrigley’s — For a cleaner whiter smile.

Refreshes your breath, naturally Wrigley’s Double Mint!

Wrigley’s Juicy Fruit chewing gum

Music!Juicy fruit adds to your fun
It’s a hit with everyone.
Fine fruit flavour, what a treat,
Makes your mouth feel fresh and sweet,
Juicy fruit adds to your fun,
Juicy fruit chewing gum.Music!

Wrigley’s Spearmint Gum (1)

Carry the big fresh flavour:
Wrigley’s Spearmint Gum.

Wrigley’s Spearmint Gum (2): c.1970

Music!Almost anything you do,
You do a little better when you chew
Wrigley’s Spearmint Gum.Music!

Voiceover: Try some yourself … and see!

Wrigley’s Spearmint Gum (3): c.1979/80

End of jingle::Music!Call it Wrigley’s, call it spearmint, call it gum.Music!

Wrigley’s Spearmint Gum (4): 1984

When you need a lift but you just can’t take a break —
chew Wrigley’s Spearmint Gum!

Music!The cool refreshing feeling of Wrigley’s Spearmint Gum
Puts a little lift in everything you do —
That good smooth chewing, that crisp clean taste —
That Wrigley’s Spearmint pick-up is going for you!

Wrigley’s Spearmint Gum really keeps you buzzin’
Wrigley’s Spearmint Gum keeps you buzzin’ along —
Wrigley’s Spearmint Gum really keeps you buzzin’
Wrigley’s Spearmint Gum keeps you buzzin’ along!Music!

Wrigley’s Spearmint Gum (5)

Clap hands, one, two,
Let’s take a trip to the Wrigley zoo,
Chitter chatter, yakety yak,
When you talk to the animals they talk back.

We’ll talk to Melvin Monkey today,
Let’s hear what Melvin has to say:

“My mummy says I should realize
That monkeys all need exercise,
But teeth need exercising too
And my mum makes it fun to do,
For when I swing she gives me some
It helps to keep teeth clean and bright
And never spoils my appetite.
My mum’s my favourite swinging chum,
We both like Wrigley’s spearmint gum.”

Let’s talk to Buster Beaver today,
Lets hear what Buster has to say:

“My teeth have lots of work to do
Like gnawing tree trunks right in two.”

Now please remember this:

There’s always fun at the Wrigley zoo
And Wrigley Spearmint is fun to chew,
Younger folk and grown ups too,
Enjoy it while it’s helping you.

Wrigley’s Spearmint Gum (5)

Wrigley's Spearmint gum, gum, gum.

Yorkie (1)

Long and thick, a real chocolate brick.

Yorkie (2)

Music!I’ve pounded the roads from coast to coast,
Yorkie and me rolling on —
’Cos a long day’s run can be short on fun
Without Yorkie to help me along.
Good, rich and thick, a milk chocolate brick
— each bite a chunky big mouthful,
Yorkie’s the shape that real milk chocolate ought to be …
So when I still that big old mill there’s plenty more in store for me …
From that chunky bar of mine.Music!

Rowntree’s Yorkie chunky milk chocolate.

YZ Chewing Gum

This gum (with a wise owl on the packet) was sold from a machine and a free packet was given every fourth time, when the arrow on the knob pointed forward.

Music!Buy some YZ Chewing Gum,
Smashing you’ll agree,
With the fourth you get one more,
An extra packet free!Music!

54321 chocolate bar

Music!5—4—3—2—1, 5—4—3—2—1
First bite into real milk chocolate, 5—4—3—2—1
Then crunch into light crispy rice, 5—4—3—2—1
Chew, chew, chew the caramel topping, 5—4—3—2—1
Uh huh — wafer and fondant too, 5—4—3—2—1
5—4—3—2—1, 5—4—3—2—1.Music!

[Tune: Manfred Mann’s “54321”]


Bassett’s took over Wilkinson’s in 1961, Barrett’s in 1966, and Jameson’s in the 1980s.

Cadbury’s took over Fry’s in 1916, and both Trebor and Bassett’s in 1989 (calling the latter Trebor Bassett).

Rowntree took over Mackintosh’s in 1969.

Nestle’s took over Rowntree Mackintosh in 1988.

In the 1960s, “Nestle’s” did not have an acute accent. It rhymed with “wrestles”, and was never pronounced “Nestlé”. And “Cadbury” was always known as “Cadbury’s”.

Kraft took over Terry’s in 1993, and Cadbury in 2010.

Adverts wanted

Barrett’s Sherbert Fountain

Bassett’s Liquorice Allsorts

Bazooka Bubble Gum

Beechnut Chewing Gum

Bluebird Liquorice Rolls

Cadbury’s Bar Six

Cadbury’s Old Jamaica chocolate

Cadbury’s Welcome

Callard & Bowser toffees

Chiclets chewing gum


Dainty Toffee

Dairy Crunch

Dolly Mixture

Fry’s Five Centres
(with sophisticated country lady at auction calmly eating her cream bar
and swooping in at the very last moment to buy an item)

Jameson's Raspberry Ruffles

Keiller butterscotch

McVitie’s Gold bar

Mackintosh’s Good News

Mars Galaxy Ripple


Monster Munch

Nestle’s Caramac

Nestle’s jellimallo bar (1963 with cartoon Beatles)

Mr Whippy ice cream

Nestle’s Dairy Crunch

Nestle’s Walnut Whip

Opal Mints [now renamed Pacers]


Rowntree’s Mintolas [now Mint Munchies]

Summit Bar
(Advert with fleet of chauffeur-driven cars, world-leaders in back seats,
driving uphill to a large building decked with flags of the world)

Terry’s Neapolitans

Thornton’s Easter eggs


Tokens chocolates

Tootie Fruities



Walls and Lyon’s ice cream including:
Mivvi/Orange Maid//choc ices/Neapolitan


Five Boys Chocolate

© Stephanie Jenkins
& Joan Williams

Visitors since January 2006: