Beauty and toilet goods
Alberto VO5
Hold that style with Alberto VO5!
Alberto VO5 shampoo (1970s)
Do you have dry, unmanageable hair? Then try Alberto VO5 [more]
Amami shampoo
Friday night is Amami night!
Andrex toilet tissue: 1972
You'll probably like new Andrex because it’s beautifully soft …
[Andrex Labrador puppy pulls the paper down the stairs]
Soft, strong, and very long!
Aquafresh 3 toothpaste
We want blue stripes,
We want white,
We want the red stripes …
But that’s all right!
As you can see,
Aquafresh has all three,
Three-in-one protection for your family!
Voiceover: The red stripe helps fight plaque and protects gums, the white stripe has fluoride to fight decay, and there’s a blue stripe for fresh breath.
That’s why Aquafresh gives all three …
Three-in-one protection for your family.
Tune: Three Little Fishes
Arpège
Promise her anything, but give her Arpège.
Aviance
I've been sweet and I've been good,
I've had a whole long day of motherhood,
But I'm going to have an Aviance night,
Yes, I'm going to have an Aviance night!
Avon (1): 1960s
The best thing a lady puts on!
Avon (2): 1970s
[Ding Dong] Avon calling!
Badedas
Things happen after a Badedas bath!
Brut aftershave: 1975
(with Henry Cooper)
Splash it all over!
Brut 33 deodorant: 1976
(Henry Cooper and Kevin Keegan in the gym)
Kevin: Good work-out today 'enry!
Henry: And after a good work-out …
Kevin: … nothing beats the good smell of Brut …
Henry: 'Ere, are you trying to muscle-in on my act?
Kevin: Yeah, why don't you throw in the towel 'enry?
Henry: Gertcha!
Voice-over: Brut 33 — the deodorant with muscle!
Brylcreem (1): 1950s
Brylcreem, Brylcreem, Brylcreem!
Brylcreem, a little dab'll do ya,
Brylcreem, you'll look so debonair,
Brylcreem, the gals'll all pursue ya...
They love to get their fingers in your hair!
Brylcreem (2)
Grooms without gumming.
Brylcreem (3)
A little dab of Brylcreem on your hair gives you the Brylcreem bounce.
Cadum Soap
Cadum for Madam.
Camay (1)
You'll look a little lovelier each day,
With fabulous pink Camay!
[with Katie Boyle]
Camay (2)
Made with perfume worth nine guineas an ounce!
Camay (3): 1970
She (antiques shop assistant): Careful, that’s very valuable.
He: It’s real porcelain isn't it? So smooth and delicate — It’s beautiful, like erm — like your complexion.
She: Oh, do you think so?
He: Yes!
She: Like porcelain!
Voice-over: It must be Camay with moisturising cream — A lather so creamy you’d think it came from a jar. Camay helps keep skin smooth.
She: Anything else?
Voice-over: To help keep a complexion as smooth as porcelain use Camay.
Camay (4)
You are in a beauty contest every day of your life!
Chanel No. 5 perfume (1)
I am made of blue sky and golden light, and I will feel this way
forever … share the fantasy!
Chanel No. 5 perfume: 1979
(The background tune to the advert was a cover of the Inkspots 1950s hit: I Don't Want to Set the World on Fire)
I don't want to set the world on fire
I just want to start a flame in your heart….
He whispers: Charles …
She whispers: Yes?
He whispers: Do you mind if I ask you a personal question?
She whispers: What is it, darling?
Voiceover: Share the fantasy — Chanel No.5.
Chanel No. 19 perfume: Christmas 1984
Chanel No.19 — the outspoken Chanel.
Charlie Perfume: 1975
There’s a fragrance that’s here to stay
And they call it … 'Charlie'
Dum de dum …
It’s kind of fresh, kind of NOW — Charlie!
It’s kind of new, kind of WOW — Charlie!
Clairol Hair Colouring/Lightener (1)
Does she … or doesn't she?
Only her hairdresser knows for sure.
Clairol Hair Colouring
Stop right now and forget everything you ever knew about being a blonde. Up to now you could never be any of these delicate blondes.
Clairol Hair Colouring/Lightener (2)
If I've only one life, let me live it as a blonde!
Clairol Loving Care: early 1960s
How long has it been since your husband thought to bring you flowers? Could it be you seem older than you are?
Hate that grey? Wash it away!
Wash years away in minutes with Loving Care Hair Colour Lotion by Clairol. No mixing! No peroxide! Loving Care pours on right out of the bottle. Colours only the grey. Washes it away without changing your natural hair colour! Easy! Used about once a month — Loving Care keeps grey away so you can forget you ever had any. Just choose the tone most like your own. It won't rub off and looks so fresh and natural.
Makes your husband feel younger too — just to look at you!
Colgate: 1967
… with Gardol.
Get the Colgate ring of confidence around you.
Colgate (2)
3-in-1 protection for your family
Comfort
Softness is a thing called Comfort.
Cosifit nappies: early 1970s
Cosifits are happy
The elasticated nappy
They do not leak
They're fantastic!
They do not leak
They're elastic!
And Cosifits are cosy — so cosy cosy cosy!
They do not leak
They're fantastic!
Coty lipstick: 1960s
A dancing mood, a gay new dress, and to match them both: Coty lipstick. Yes Coty lipstick colours are fashion-matched, each a perfect partner for one of the lovely new London shades. Choose your Coty lip colour from: Dahlia, Forest Fire, Coral Pink, Red Ribbon, Fresh Pink, Spun Gold, Gay Fuchsia, Rose Satin … and remember: Coty lipstick stays on longer, smooth, glowing, and extra brilliant! Ask for Coty Fashion Matched lipstick — in the heavenly candy-striped case!
Crest: 1959
(Small boy arriving home from the dentist’s — with Dad)
Boy: Mum, I'm home! Look mum, no cavities!
Mum: No new cavities! That’s wonderful!
Dad: None for me either — this Crest toothpaste really works!
Voice-over: Yes, Crest really works — for grown-ups and children, because only Crest has Fluoristan — a special Fluoride formula. Fluoride is the decay fighter dentists use — the decay fighter dentists put on teeth to prevent cavities. With Crest you put this same fluoride on your teeth at home too, every time you brush. That’s why Crest can cut your family’s cavity rate almost in half. Yes, when you switch to Crest with Fluoride you can prevent about half your family’s cavities. And for stopping mouth odour no toothpaste beats Crest. So switch to Crest and you too may hear:
“Look mum, no cavities!”
Denim aftershave
For men who don't have to try too hard.
Drene Shampoo: 1965
Use New Drene and you'll stay perfectly fresh all day.
Earthborn shampoo: 1960s
It is the bounce, the natural bounce — and you get it with Earthborn shampoo!
Eve toilet soap
Eve toilet soap will keep your complexion beautiful for him
Fairy toilet soap
The pure green soap from Fairy
FemFresh: ?1965
When soap and water is not enough to keep a woman confident —
FemFresh for feminine hygiene.
Fore Aftershave: 1969
Always the best for Georgie
Fore! men’s grooming aids
Mean, masculine — aftershave, hairspray, talc — the lot!
Fore! brings out the “best” in a man.
[with George Best]
Gibbs SR Toothpaste (1): 1955
The first advertisement ever shown on UK television. On 22 September 1955, at 20:12:07, Jack Jackson announced: “And now the moment you've all been waiting for …”
[Toothpaste shown in a block of ice, the Sodium Ricinoleate being added, and the packaging. Meg Smith brushing her teeth]
It’s tingling fresh! It’s fresh as ice!
It’s Gibbs SR Toothpaste — the tingling fresh toothpaste that does your gums good too.
The tingle you get when you brush with SR is much more than a nice taste — it’s a tingle of health. It tells you something very important, that you're doing your gums good and toughening them to resist infection. And as this chart shows, gum infection is the cause of more tooth losses than decay itself. The tingle in SR comes from Sodium Ricinoleate — a substance which both dental research and years of use in dental practice have shown to be good for the gums.
So to keep your teeth white as snow, your gums really healthy, and your breath really fresh: see your dentist regularly and brush with SR — the tingling fresh toothpaste for teeth and gums.
Gibbs SR!
[Voice-over by Alex Macintosh]
Gibbs SR toothpaste (2)
Brush away
The SR way.
Gillette razors: early 1980s
You've come so far … and we know how to make the most of who you are!
When the race is ru-u-n – you're the champi-o-o-n!
Gillette – The best a man can get!
Gillette –The best a man can get!
Gillette Blue razor blades: 1950s
Look sharp, feel sharp, be sharp …
And listen mister!
How are you fixed for blades? (do you have many?)
How are you fixed for blades? (you’d better check!)
Please make sure you have enough –
'cos a worn-out blade makes shaving mighty tough!
How are you fixed for blades? (you’d better look!)
Gillette Blue blades are neat!
Gleem Toothpaste: 1950s
For people who can't brush their teeth after every meal.
Hai Karate aftershave
Be careful how you use it!
Halo shampoo (1)
Halo Everybody Halo!
Halo is the shampoo that glorifies your hair,
So Halo everybody Halo,
For softer, livelier curls and brighter sparkling hair.
Halo means natural beauty
The first time that you use it
And you need no special rinsing
After you use it.
Halo Everybody Halo!
Halo Shampoo Halo!
Halo shampoo (2)
Try Halo, let yourself glow!
Harmony hairspray (1)
“That girl’s wearing New Harmony hairspray.”
“Go on, you're always saying that.”
“I've never said it to you before.”
Voice-over: Now it’s even harder to tell because New Harmony looks and feels even more natural — keeps hair looking smoother and softer.
“Excuse me.”
“Right again.”
Voice-over: New Harmony — now the kindest hair-spray there is. One of them’s a natural — for your hair.
Harmony hairspray (2): 1978
Is she or isn't she?
Yes, she is wearing a hairspray —
and it’s Harmony hairspray in a brand new formula!
So fine and gentle — you're the only one who knows for sure!
New Harmony hairspray!
Harmony hairspray (3)
Josephine's hair is wild and unkempt…. Napoleon returns from battle, enters the tent , takes one look, and says: "Not tonight Josephine!" … then she tries Harmony.
Head & Shoulders (1): 1968
Lady: Call me Jenny. Free on Saturday as well?
Babysitter: Oh I'm free every night — with this.
Lady: What's the problem? Dandruff? [Babysitter nods.] I've got something new for that — Head & Shoulders.
Babysitter: Head & Shoulders? Oh, a shampoo. The ones I've tried never seem to do anything for my dandruff.
Lady: This is a new one and it worked for me. Just use it regularly. Do try it.
Babysitter: Smells nice, great lather — great if it worked.
Lady: You look nice tonight — new sweater?
Babysitter: New hair, more like. I could never risk black before. Your Head & Shoulders really did work. So tonight's for free.
Lady: All right, I'll pay you double on Saturday.
Babysitter: Saturday? Oh, I'm sorry, I'm booked — with a fella.
Lady: I see. Well, just keep your head — and your shoulders.
Voiceover: New from Procter & Gamble: Head & Shoulders — a dandruff shampoo that works.
(With Sally Gleeson as the babysitter)
Head & shoulders (2)
I didn't know you had dandruff!”
“I don't. Head & Shoulders doesn't just prevent dandruff — it keeps your hair looking great.”
Hiltone (Hair lightening product): late 1950s
Get that shade lighter look
Huggies nappies: c.1975
Do it in Huggies.
Healthy. Happy. Huggies
Imperial Leather
Rare but good.
Impulse
When a man you've never met before suddenly gives you flowers.
Impulse body spray: 1982
Impulse — the irresistible all-over body-spray
Men just can't help acting on Impulse!
Insignia
Insignia's got everything,
Shampoo to shower gel,
Deodorant and aftershave
In one all-over smell,
Now it's new Insignia —
And it's all over now!
Johnson’s baby powder
For all those important little places.
Johnson’s Baby Shampoo
No more tears.
Jontue: early 1970s
Come to find the beautiful fragrance of Jontue — sensual … but not too far from innocence. Jontue — the beautiful fragrance...sensual, but not too far from innocence. Jontue from Revlon — wear it and be wonderful!
Kiku: 1974/5
The soap on a rope.
Kleenex tissues (1)
Don't put a cold in your pocket! —
Use Kleenex Tissues.
Kleenex tissues (2)
Thank goodness for Kleenex.
Kleenex tissues (3)
Pick up Boutique, Boutique it away, Boutique it away;
Pick up Boutique and Boutique it away.
Pick up Boutique, Boutique it away, Boutique it away;
Pick up Boutique and Boutique it away.
Kleenex tissues (4): 1974
Soft, strong, pops up too!
Kleenex tissues are just for you!
Lifebuoy soap (1)
Lifebuoy soap
For around the clock freshness.
Lifebuoy soap (2)
B.O. Your best friend won't tell you.
Lifebuoy toilet soap: 1962
Living at today’s non-stop pace, it’s harder than ever to stay fresh.
So say NO to BO with new Lifebuoy toilet soap –
now more effective against BO than ever!
Use it every day for non-stop protection …
because Lifebuoy now has double the deodorant!
You stay fresh and confident … even at today’s non-stop pace!
Double deodorant Lifebuoy says NO to BO!
Loxene Shampoo
Hair with a shine and a shimmer and a sheen;
That's the look –- Loxene.
Health hair that's clean as clean;
That's the look – Loxene.
Ever seen a foam like this before?
Ever had your hair so clean before?
When the Loxene habit comes to stay,
You wash your dandruff clean away.
For hair with a shine and a shimmer and a glimmer and a sheen:
Look, Loxene!
Lux soap: 1950s
The soap of the stars!
Lux soap: early 1960s
Sandie Shaw: I asked if I could sing about Lux but they said: no, just use your own words. Well, I think New Lux is fantastic, and really new! It's got a new wrapper and a wonderful new perfume — just the kind I go for! But what's really marvellous about New Lux is the new silky lather! It seems more than just a lather, it feels like a rich cream, and leaves my complexion so soft and smooth! New Lux makes me feel really good all over … right down to my toes! Try it yourself — see how great it is!
Lynx: 1985
Lynx is different!
Lynx is the all-over deodorant body-spray for men.
Lynx is musk, amber, spice …
Lynx — because first impressions count!
Lyril toilet soap: 1950s
Get that lovely, lively Lyril feeling
Macleans toothpaste (1)
Macleans white teeth mean healthy teeth,
But half-clean teeth are not.
Macleans toothpaste (2)
Have you Macleaned your teeth today?
Macleans toothpaste (3)
You're as cold as ice (Ice white smile)
You're willing to sacrifice (Ice fresh breath)
You're as cold as ice
You're willing to sacrifice.
Macleans ice whitening!
[Tune: “Cold as Ice” by Foreigner]
Mandate aftershave: 1977
Mandate says a lot for a man!
Mary Quant make-up
Make-up to make love in.
Matey bubble bath 1985
Matey —
Clean fun, clean kids, clean bath.
Max Factor
Mr Max Factor from Hollywood
Brings to you
Dreams come true
Maybelline eye makeup
Maybe she’s born with it, maybe it’s Maybelline.
Mentadent P: 1980
(A lorry driver kisses his wife on the doorstep before leaving for work, and all the neighbours come out in their nightwear to remind him about brushing his teeth)
While your on your foreign trip,
Stay fit and well,
Don't forget to to care for your gums,
Brush with Mentadent P.
Remember P for protection, oo-hoo
P for prevention, oo-hoo,
P for the plaque that grows on your gum-gums.
Stay away from greasy cafs,
Get to bed by three,
Take good care of your gums,
Brush with Mentadent P!
[Tune: “Button up your overcoat”]
Mum Rollette deodorant: 1960s
(Words shown on screen as girl dances)
Discotheque London
It's hot: over 70°.
This girl: cool, dry.
She uses Mum.
She's tried other deodorants.
Yes you gotta hold on!
Bet she uses Mum.
Baby gotta hold on!
To help stay cool, stay dry.
Everybody hold on!
Voiceover: Whatever you're doing, Mum Rollette helps keep you cool, keep you dry.
Mum deodorant
My Mum’s better than your Mum.
No my Mum’s better than yours!
No my Mum’s better than your Mum.
No my Mum’s better than yours!
Mum keeps you fresh
The Natural Way; 1974
Some men have no way of controlling their hair,
Other men have the Natural Way.
Both ways look pretty much alike —
At least … some of the time!
The Natural Way is a new man’s hairspray that sprays
so invisibly fine it looks like nothing, but holds like anything —
And that’s why it’s called …
The Natural Way!
[With Likely Lads Rodney Bewes & James Bolan]
Nice and Easy shampoo (?hair colour)
Nice 'n' easy, Nice 'n' Easy,
The new kind of shampoo-in
That looks like ?new in.
Nivea
It helps protect your skin.
Old Spice (1)
The thrill of Roses.
Spiced with excitement.
Speaking of love.
Old Spice (2): Christmas 1984
Give him Old Spice for Christmas.
The classic, masculine fragrance.
The mark of a man!
Old Spice (2): 1970s
Old Spice! Refreshing, invigorating, sensual!
Perhaps it’s one reason why women are always impatiently waiting for their men to return from the sea!
L'Oreal
Because I'm worth it.
(Later became: Because you're worth it)
Palmolive soap
Keep that schoolgirl complexion.
Pampers: 1970s
Give your baby something you never had as a baby — a drier bottom.
Pears Soap
Preparing to be a beautiful lady.
Pepsodent toothpaste (1): 1957
You'll wonder where the yellow went
When you brush your teeth with Pepsodent.
For whiter teeth, fresher breath … Pepsodent!
You'll wonder where the yellow went
When you go steady with Pepsodent!
[Mimicked in “That Was The Week That Was” in 1963 when Willie Rushton sang: “You'll wonder where the Tories went / When Wilson forms his government “]
Pepsodent toothpaste (2): 1957
(Wolf whistle)
What's your secret, Susie Q?
The boys all seem to go for you.
It's true the boys all like my style,
But the secret is my winning smile.
I used to sit home discontent,
Till I discovered Pepsodent!
You'll wonder where the yellow went
When you brush your teeth with Pepsodent!
Now Pepsodent cleans film away — It's tasty too — get some today!
You'll wonder where the yellow went
When paste and brush are Pepsodent — Pepsodent!
Pepsodent toothpaste (3): 1950s
(Wolf whistle)
Hey, hey Suzie Q — what's cookin' with you?
Your teeth look whiter than no-no new!
My teeth aren't new but my toothpaste is,
New
Pepsodent, get with it kids!
New package, new flavour, new formula too —-
Means brighter smiles for me and you.
You'll wonder where the yellow went
When you brush your teeth with Pepsodent!
New formula with I.M.P.
Gets teeth much whiter — you can see!
It cleans the stains and film away
While IRIUM fights tooth decay.
You'll wonder where the yellow went
When you brush your teeth with Pepsodent!
The taste is new — so fresh and clean,
That new taste really lasts, it's keen,
And while it makes your smile a rave —
It also makes your breath behave.
So start going steady right away —
With Pepsodent — get some today!
You'll wonder where the yellow went
When you brush your teeth with Pepsodent!
Pepsodent! Pepsodent!
Pepsodent toothpaste (4)
The smile that wins is the Pepsodent smile!
Pepsodent toothpaste (5)
Pepsodent wins 3 to 1 over any other toothpaste!
Philips Philishave: 1956
A better shave all round.
Pretty Feet deodorant: 1969
What’s the ugliest part of your body?
Quickie’s tissue packs
Quick, quick, quick my Quickies!
Radox bath salts: mid-1960s
Ease away those aches and pains.
Relax in a Radox bath.
Remington shavers: c.1980
I liked the shaver so much I bought the company.
[Victor Kiam]
Rimmel 'Beauty on a budget' make-up: early 1960s
The Rimmel “Beauty on a budget” series — all that’s best for beauty, all at 1/3d, enables the career girl in a hurry to choose a cosmetic wardrobe in the minimum time, the housewife with a limited budget to afford the best in cosmetics, and the teenager to experiment with new fragrances, new make-up, and new shades!
Choose from the Rimmel … the Rimmel 'Beauty on a budget' tray! $
All that’s best for beauty — all at 1/3d!
Silvikrin
Silvikrin puts the “oo” in “shampoo”!
Signal toothpaste
The toothpaste with hexachlorophene in the stripe.
Sno-Mist deodorant: early 1960s
Close-up confidence!
Sunsilk shampoo
Part of the art of being beautiful!
Supersoft shampoo: early 1960s
Supersoft, Supersoft shampoo …
Supersoft!
Supersoft shampoo — with real French perfume!
(Price shown on sachet was 4d)
Sure deodorant
Raise your hand! You've got it!
Raise you're hand! You know it!
You feel confident and secure.
Raise your hand! (You know why now.)
Raise your hand! (You feel dry now.)
Raise your hand if you're sure — confident, confident, dry and secure.
Raise your hand, raise your hand, if you're sure!
Toni home perm
Which twin has the Toni?
Ulay Foaming Beauty Wash (now Olay)
He: In five days we'll change the way you wash your face for ever.
She: What’s wrong with soap and water? I said. OK I find soap and water a bit drying but that’s the price you pay for clean skin.
He: We asked Sheridan to use Ulay’s foaming beauty wash instead of soap for five days.
She: After rinsing my skin felt smoother — as clean as soap but not at all dry. I wasn't expecting softer skin after just five days but that’s what I got.
He: Ulay’s foaming beauty wash will change the way you wash your face for ever.
She: I'll never let soap near my face again. Fantastic!
Ultra-Brite toothpaste: 1975
Ultra Brite gets you noticed!
Take Cindy:
For three weeks Cindy had flown with Captain Jim Sinclair —
but Jim felt Cindy was strictly coffee, tea, or milk.
Then Cindy discovered Ultra Brite!
Ultra Brite! Dynamite white! Dynamite fresh!
It got her noticed!
That night Cindy and Jim took off together.
Her feet haven't touched the ground since!
Try new Ultra Brite — for a smile so white ….
It gets you noticed!
Us Deodorant: 1970
Every day in every way you're OK with Us
Us goes everywhere we go — to help keep us dry
The hotter we get the harder Us works
Us — the deodorant for him, for her, for all of us
Every day in every way you're OK with Us!
Day after day (you're OK) night after night (you're OK)
You're OK with U-u-u-s!
Wilkinson’s Sword
The world’s finest blade.
Yardley make-up: Late 1960s
(Clips of the Beatles, dancing, miniskirts and Carnaby Street)
Yardley of London — where the new scene began.
Zest soap: 1966
You're not clean until you're Zestfully clean!
Amplex breath fresheners
Amplex deodorant
Anne French cleansing milk
Arrid Extra-Dry deodorant
Atrixo handcream
Body Mist
Brilliantine
Bristow’s lanolin shampoo
Bronco toilet paper
Carmen heated rollers
Charlie perfume
Clairol
Delsey toilet rolls
Disposable nappies (Tufty Tails, Cozyfit, Snugglers)
Dry shampoos
Efferdent toothpaste
Eucryl tooth powder
Euthymol toothpaste and dentifrice powder
Gillette 7 o'clock blades
Gordon Moore’s cosmetic toothpaste
Grecian Formula 16 and 2000
Immac
Izal toilet paper
Johnson’s baby oil
Knight’s Castile soap
Lifebuoy soap
Linco beer shampoo
Loxene shampoo
Lux soap
Mascara
Max Factor Pan Stick
Miners makeup
Odorono deodorant
Old Spice
Outdoor Girl makeup
Pears soap
Pifco hair-driers
Pifco curling tongs
Ponds cold cream
Revlon makeup
Steradent
Sunsilk shampoo
Twink home perm
Vitapointe tubes of hair conditioner
Vosene (dandruff)
Wilkinson Sword razor blades
Yardley’s make-up and toiletries
“Moonlight becomes you, it goes with your hair” (hair a mess: hairspray: ?Harmony)
“I'll says she does” (?toothpaste)
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